Staycity goes Wilde with launch of design-led brand
Staycity, one of Europe’s leading ‘aparthotel’ operators, has announced details of its new premium brand, Wilde Aparthotels by Staycity.
With the name inspired by Irish 19th century playwright Oscar Wilde to emphasise its Irish provenance, the concept will be rolled out across gateway city centre locations throughout Europe. The first will open this autumn on London’s Strand, followed by properties in Edinburgh, Manchester and Berlin.
“Wilde by Staycity has a clear personality and its distinctive style, comfort and clever design will appeal to today’s city traveller while retaining our trademark home-away-from-home hospitality,” said Tom Walsh, Staycity Aparthotels’ CEO and co-founder.
The 106-room building on The Strand, managed by LaSalle Investment Management on behalf of one of its clients, was developed for Staycity by Galliard. Staycity Aparthotels has a 35-year lease on the property, which will offer studios and deluxe studios over eight floors including three sky level studios.
Wilde Aparthotels by Staycity offers guests the latest intelligent in-room technology including a 43” flat screen smart TV and touch control panels for lighting, air conditioning, towel rails and blinds. Luxury features include a super-comfy XL-sized bed, rainfall shower and high-quality bed linen complemented by a collection of Irish inspired crafted accessories and soft furnishings.
The studios and deluxe studios have fully equipped kitchenettes with a Nespresso machine and Nutri-Bullet for quality coffee and juicing. All rooms are fitted with a Handy guest smartphone device offering free local and international phone calls to selected destinations.
The look is completed with solid oak flooring and a finely detailed piece of handcrafted joinery curated with local curiosities whilst also housing the kitchen and bathroom. Rooms and public spaces contain bespoke artworks, commissioned by Wilde to capture its distinct personality.
“The brand combines design cues from its locality coupled with an Irish stamp that alludes to its heritage. We intend Wilde to have a true sense of place, with designs continuing to evolve at each property,” added Tom Walsh.
The Wilde concept was created by Staycity’s in-house design team along with renowned architects Heneghan Peng, the London branch of design firm Perkins + Will, and Dublin-based branding agency Zinc Design.