Hard Rock Hotel Davos to open in Switzerland
Hard Rock International has announced plans to open Hard Rock Hotel Davos in the Swiss alps. Working in collaboration with International Hospitality Service AG (IHS), the owner of Spenglers Hotel and Holsboer Residences in Davos, Hard Rock will electrify the region in December 2017. VIYM, a private equity firm with extensive expertise in the hospitality industry, consulted IHS on the deal.
Transforming the 130-year-old building, which houses the recently renovated Spenglers Hotel Davos with a new spa and soft design touches, Hard Rock Hotel Davos will give tribute to the building’s rich history by honouring Dr. Alexander Spengler and Willem Jan Holsboer – both pioneers in their respective medical fields.
Recently renovated last year, the historic luxury boutique hotel will further continue its modern conversion by evolving into a music-inspired city escape with priceless memorabilia adorning the walls of the property, curated by a team of design experts to fit the local music scene while reflecting the region’s art, style and culture.
“As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe,” states Dale Hipsh, senior vice president of hotels for Hard Rock International. “Famed for its pristine climate, cultural offerings and vibrant entertainment scene, Davos is a distinguished destination that draws in tourists from all over. We feel Davos aligns perfectly with the brand and are thrilled to bring the Hard Rock Hotels experience to the region.”