Hard Rock opening hotel shaped like guitar in Hollywood

Posted in Future, News on 28 November, 2017

In the spirit of the Sydney Opera House, Paris’ Eiffel Tower, the St. Louis Gateway Arch and even the Washington Monument, the iconic guitar hotel tower under construction at Seminole Hard Rock Hotel & Casino, Hollywood is aiming to become one of the world’s most recognised landmarks.

Designed to resemble back-to-back guitars, with guitar faces, necks and brightly lit guitar strings that reach 450 feet into the sky on both sides, the iconic Hard Rock guitar tower is under construction as part of a $1.5 billion expansion of Seminole Hard Rock Hotel & Casino, Hollywood.

It is the flagship destination of the Hard Rock International empire owned by the Seminole Tribe of Florida.

The giant guitar tower will be the centrepiece of one of the world’s most elaborate casino complexes, including a Hard Rock Casino nearly doubled its current size. The expansion will also include 60,000 square feet of new retail and restaurant space and a $100 million redesigned and completely rebuilt Hard Rock Live venue with 7,000 seats in a theater-style configuration.

The expansion of Seminole Hard Rock Hotel & Casino will open in mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.  Leaders of the Seminole Tribe of Florida and Seminole Gaming, who own and operate the casino complex, gathered today on the expansion site to celebrate its construction progress with a traditional Hard Rock “Guitar Smash” ceremony and community event.

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