HIRSCH BEDNER ASSOCIATES (HBA) ANNOUNCES NEW DIVISIONS AND PARTNERS
Celebrating its 20th year, HBA announces new divisions and executive promotions.
The new divisions include HBA Gaming, HBA PRODUCTS, and UNSCRIPTED.
HBA Gaming is the company’s seventh sub division and specialises in casino design with headquarters in both Los Angeles and Singapore. Designing the world’s most luxurious casinos over the past fifty years has afforded HBA an impressive portfolio of gaming projects. Joey Cruz has been tapped to lead HBA Gaming as Principal of the division.
Capitalising on HBA’s collective experience specifying and creating custom hospitality products, the firm has launched HBA PRODUCTS. The division will collaborate with market leading brands to design and manufacture new ranges of hospitality-focused products to cater to both HBA-designed projects and available to interior designers globally. Mark Sydavong, director of HBA PRODUCTS, is appointed to lead up the division.
UNSCRIPTED is a new design studio based in Singapore offering master planning, architecture and interior design. Purposeful yet uncontrived, is the core thinking of Roger Charnley, Benjamin Smestad and Alicia Worthington.
To further strengthen the firm’s leadership team, Richard Kuei has been made partner after serving as the Director of HBA Architecture. With more than twenty years of experience in master planning, commercial mixed-use and retail architecture projects, Kuei is a valued designer and visionary leader at HBA.