The Perception bar and lounge opens at W London
The Perception at W London, the city’s newest bar and lounge, has opened, overlooking the hustle and bustle of the streets of Soho from the first floor of W London – Leicester Square. The new bar will ignite the neighbourhood with electric energy, transforming from a laid-back hangout by day to a place to be seen at by night.
The concept will feature subtle, abstract references to the brand and city’s shared love of fashion, music and design through its bold interiors and diverse cultural programming. Accompanied by killer cocktails and a brand new dining series, The Perception at W London is here to stay as Soho’s most magnetic destination.
“With its bold design, prime location and energetic programming, the new bar will seamlessly blend urban edge and London glamour in a uniquely W way,” said Martijn Mulder, General Manager, W London – Leicester Square. “Located in the heart of a global entertainment capital, it is imperative that we continue to innovate and reinvest into our hotel. The Perception at W London is sure to become the crown jewel in the city’s Soho scene.”
A design journey through British culture
Always in search of what’s new and next, W London commissioned Amsterdam-based designer firm, Concrete, with the task of uniting eclectic influences from London’s most iconic eras and trends. Intimate circular booths flank a central corner bar where hints of a buzzy English pub are remixed with a sophisticated cocktail counter. A shimmering gold curtain curves around each booth to custom-made day beds adorned with accent pillows and poufs for the perfect party feel.
With seven flexible areas ranging from public to private and shades in between, The Perception at W London will welcome those wanting to sit back and soak in the atmosphere. The striking colour palette of black and gold, offset with chic pastels and rich reds, produces a chic and exclusive atmosphere whilst spherical light sculptures, abstract neon artworks and a gigantic glitter ball create the perfect backdrop for a glam night out.
Bespoke leather sofas tattooed by Soho’s iconic Frith Street Tattoo studio are surrounded by spherical mirrored ceilings and colourful lights giving guests a rose-tinted view of the iconic Leicester Square below. A revolving curved sofa with tiered seating and a folding partition wall for intimacy aims to encourage discrete revelry, whilst interactive DJ booths will ensure resident night owls can always take centre stage.
“The unique design of The Perception at W London, brings together the many faces of modern London, playing on the parallel British personas of work and play. We bring them together into one collection, inviting guests on a journey through the city’s cultural heartbeat,” said Concrete. “Our goal was to create a sophisticated yet bold space that would challenge perceptions and tempt guests to explore and push boundaries into unforeseen behaviour.”