Principal Hotel Company announces multi-million investment in the Roxburghe Hotel

Posted in News on 3 October, 2017

Principal Hotel Company continues to create and shape its collection of city-centre hotels under the PRINCIPAL brand, as they announce the completion of a multi-million investment and full rebrand of the landmark Roxburghe Hotel in Edinburgh, Scotland.

The Roxburghe will become The Principal Edinburgh Charlotte Square from 4 September 2017, following a phased refurbishment and elegant new look by interior architects Goddard Littlefair, alongside PRINCIPAL’s in-house design team. The top-to-toe refurbishment of the 19th-century Georgian property highlights PRINCIPAL’s continued confidence in the Edinburgh market, having recently renovated The Principal Edinburgh George Street in November 2016, formerly The George Hotel.

Rich in heritage and local charm, The Principal Edinburgh Charlotte Square has been carefully designed to meet the needs of today’s modern traveller, incorporating unique features customary to PRINCIPAL hotels: vintage red post boxes in the lobby with post collected daily; a Corner Shop selling treats to stock the mini-bar at convenience shop prices; and retro, 7-series red phones in guest rooms which invite guests to dial 9 for an outside line and 0 for the ‘everything else line’, a single point of contact for all guest services. The five-storey hotel, first opened in 1848, will boast 199 bedrooms and suites, many of which enjoy views over Charlotte Square gardens.

As the team at The Principal Edinburgh Charlotte Square ramp up to opening in September, the following month will see the launch of BABA, a standalone, Eastern Mediterranean restaurant and bar that has been developed in partnership with chef Jonathan MacDonald and Daniel Spurr, the hugely successful team behind Ox and Finch in Glasgow.

PRINCIPAL’s COO, David Taylor, said, ‘It’s been an incredible journey for the Principal family since our brand launch in November 2016. The hotel market in Edinburgh market is thriving and we are looking forward to opening our second hotel in the city. We believe that The Principal on Charlotte Square has a distinctive point of view, and with BABA we believe we’re bringing something genuinely new to Edinburgh’s thriving restaurant and bar scene – it’s a restaurant that will appeal both to hotel guests and to Edinburgh locals.’

The Principal Edinburgh Charlotte Square launches on Monday 4th September 2017, and will be the fourth hotel to join the Principal brand, following Manchester, York and Edinburgh George Street. Later this year, The Principal London will open on Russell Square, following a multi-million restoration of the Grade II listed ‘grande dame’ hotel.

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