Wyndham Hotel Group and NOVUM Hospitality to develop new hotels across Europe
Wyndham Hotel Group, the hotel giant with an unmatched global presence of more than 8,400 hotels, and NOVUM Hospitality, one of the largest hospitality businesses in Germany, today announced the signing of a long-term development agreement which will see the two companies develop new hotels across key destinations in Europe, including Germany, Austria, Belgium, The Netherlands, Poland, UK and Republic of Ireland.
NOVUM Hospitality was founded in 1988 as a family-run hospitality company and has grown to become one of Germany’s largest hotel management groups, with over 20,000 rooms across 160 hotels operating under the Novum Hotels, Select Hotels and niu brands. Hotels developed under this new agreement with Wyndham Hotel Group will join the Novum management portfolio under the Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.
“NOVUM Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complements our development objectives in this dynamic market,” said Christian Michel, Vice President Development Central & Eastern Europe (EMEA), Wyndham Hotel Group. “Europe offers tremendous potential and working with NOVUM Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations,” he added.
“This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us. We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future,” said David Etmenan, Chief Executive Officer and Owner of NOVUM Hospitality.
Wyndham Hotel Group hotels across Europe and around the world participate in Wyndham Rewards®, the Group’s award-winning, simple-to-use loyalty programme. Wyndham Rewards® offers members a generous points earning structure along with a flat, free-night redemption rate – the first of its kind for a major hotel rewards programme.