Havwoods Announces NEW C-Suite Appointments

Posted in News, People on 24 October, 2017

International wood flooring specialist, Havwoods Ltd. has announced the introduction of three senior C-Suite appointments to the company: Tony Lorenz, Global Chief Marketing Officer, Peter Jones, Global Chief Operating Officer and Andrew Barnes, Global Chief Finance Officer. The new board-level roles have been conceived in a move to champion the global development of the brand, spearheading the company as it enters the next exciting phase of international expansion. Bringing with them a wealth of expertise and knowledge from previous top-tier strategic, financial and brand consultancy roles, Lorenz, Jones and Barnes will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives of the UK-based wood flooring business.

Established in 1975, Havwoods’ commitment to quality, expertise and service has cemented its reputation as Britain’s foremost wood flooring company, supplying architects, specifiers and individuals around the world with its superior-quality floor coverings. The brand’s collection of engineered and solid wood floors is available in an extensive range of species, finishes, dimensions and fit systems, offering customers and clients a selection of over one thousand different types of wood flooring to choose from. Combining an unrivalled delivery service, up-to-the-minute designs and an ever-expanding international portfolio of showrooms, this pioneering brand sets the benchmark for superior quality wood flooring for both the residential and commercial markets.

Tony Lorenz

Years of experience in the industry

25 years agency and client-side experience in the creation, management and implementation of brands, working for world-class organisations and a host of diverse clients of all shapes and sizes, across Asia, Europe, Middle East and North America. Claim to fame is working with Tom Byng (founder) to create the Byron Hamburger brand.

Previous roles
Senior / Board level roles at Coats plc, Endpoint and Conran Design Group in marketing and brand consultancy.

Objective/job role at Havwoods
To create and implement a global brand strategy with a unifying purpose and culture, transforming the business to become a global force in flooring design.

Comments on the appointment
“I’m very privileged to be joining the Havwoods at such an exciting phase in its development; it has amazing people, products and potential and now is the perfect moment to build a truly global brand.”

Andrew Barnes

Years of experience in the industry
Andrew moves over to Havwoods from the brand’s external accountancy firm, RSM where he spent 17 years working for the global practice, seven of which were spent as lead partner providing advisory services to Havwoods.

Objective/job role at Havwoods
Responsible for global sales strategy and setting / implementing the objectives for company growth and overseas expansion.

Comments on the appointment
“I am delighted to join the Havwoods journey. Over the last few years I have been fortunate to work with the company in an advisory capacity during which time it’s become one of the fastest growing family businesses in Lancashire. As a born and bred Lancastrian it is incredibly exciting to be involved in a local business that is making a significant impact globally and has ambitions to create an internationally known brand in the hardwood floor market.”

Peter Jones

Previous roles
After ten years in the British Army, with active service in Iraq, Afghanistan and Northern Ireland, Peter studied and MBA at INSEAD business school in France. He has spent the last seven years in senior management roles at Morgan Stanley, Amazon, and Travis Perkins, the UK’s leading builders merchant.

Objective/job role at Havwoods
Ensuring Havwoods continues to deliver its excellent products and service globally.

Comments on the appointment
“I am delighted to join such a fantastic company at this exciting stage of international expansion. With the strong foundations of the excellent team we will be able to build an innovative brand offering exquisite hardwood flooring tailored to our customers’ needs wherever they are in the world.”

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