Synchronised texture across range is an industry first

Posted in Products on 1 July, 2016

The Feelwood range from EGGER brings together a new, carefully-curated collection of its most authentic, deeply-textured, melamine-faced chipboard panels.

Since the introduction of more realistic Feelwood decors with their deep synchronised textures, and the look and feel of rustic raw timber, demand has soared in the furniture and interiors market.

EGGER believes that bringing the ten premium MFC decors together with perfectly-matching laminates and ABS edging in one collection will make it easier for designers and specifiers.

“Interest in our new authentic woodgrains – featuring knots, cracks and saw-cuts – has been tremendous,” said EGGER’s head of décor development Elliott Fairlie.

“Whether it’s an on-trend shop, a hotel bedroom or an office interior – demand for something that looks and feels like real wood continues to grow. But the advantage our products have, apart from price, is that you get surfaces that are durable, sustainable, maintenance-free and offer colour continuity now and in the future.

“We have made a multi-million pound investment in new production lines in the UK and Europe that use computer-controlled printing plates, and a double paper layer on our MFC boards, to give the deepest and most-realistic textures currently available anywhere.”

“What if I told you this wasn’t real timber …”

EGGER is the first wood panel manufacturer to offer synchronised pore – where the textured finish aligns with the grain itself – across all of its boards. The Feelwood collection includes hardwearing laminates, ABS end-grain edging and sleek compact laminates as well as melamine-faced chipboard.

Feelwood is available in ten decors, some brand new introductions and others a fresh take on popular classics – including H1180 ST37 Natural Halifax Oak, H1181 ST37 Tobacco Halifax Oak and H3342 ST28 Sepia Gladstone Oak. But common to them all is the authenticity theme – reflected in EGGER’s advertising strapline for the new range: “What if I told you this wasn’t real timber….”

Available double-sided with both surfaces deeply textured, the Feelwood Elegance ST27 and Feelwood Nature ST28 decors also have a single-sided option with a non-synchronised reverse for where a lower cost product is required.

egger.co.uk

Photography: H1181 ST37 Tobacco Halifax Oak

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