Bathroom Brands Group acquires Showerwall out of administration

Posted in Business, News on 27 September, 2024

Bathroom Brands Group has acquired all assets relating to Showerwall out of administration from FRP Advisory (appointed administrators).

An acquisition that will see the successful Showerwall brand now sit alongside the group’s welldefined portfolio of bathroom product brands including Crosswater, Burlington, Britton & Clearwater Interiors.

The Group has a stated strategy to build a portfolio of design-led brands, which provide complete bathroom interiors solutions. Showerwall brand will join this line up, adding a new dimension to the group.

Beyond the now impressive brand line-up, this Group enlargement will deliver meaningful category expansion giving even greater coordinated access to the market. Delivering comprehensive solutions to trade partners and consumers.

Following recent news of International Decorative Surfaces (IDS), the parent company of Showerwall, entering administration and the appointment of FRP Advisory, recent weeks has been involved in preparing to sell remaining assets.

After a brief and comprehensive process, on the 26th September, Bathroom Brands Group reached a final agreement with FRP Advisory to acquire the assets in Showerwall, for an undisclosed sum.

The acquisition of assets includes the Head Office and Production facility in Stoke-on-Trent as well as IP and all stocks relating to Showerwall.

Additionally, 19 employees across production, sales and marketing who are focused on Showerwall will TUPE across to Bathroom Brands Group as part of the acquisition of assets from FRP.

The Showerwall business will continue to be run as a division of the Bathroom Brands Group, as today, from their head office and production facility in Stoke-on-Trent.

Commenting on this exciting news: Stephen Ewer, CEO Bathroom Brands Group, ‘We’re delighted to welcome Showerwall to the Bathroom Brands Group. Showerwall has a great team with so many similarities in culture and aspirations, their experience and continuity to the Showerwall brand are very welcome in the Group. A growing and enviable brand with great products within a growing sector of the market will only add to our strength for the future’

Also, commenting: Alastair Massey, Joint Administrator & Partner FRP Advisory, ‘I am very pleased to finalise this sale of assets and see the Showerwall team and business find a new home with a group that shares a common vision’

About Showerwall
Showerwall is a market-leading manufacturer of design-led wall panelling solutions, offering stylish, high-performance products specifically designed for bathrooms and wet rooms. Renowned for their versatility and ease of installation, Showerwall panels provide a seamless, water-resistant finish, making them an attractive and practical alternative to traditional tiles. Combining style, functionality, and convenience, Showerwall enables homeowners, designers and specifiers to create beautiful, low-maintenance bathrooms with minimal effort. With a focus on the latest trends, Showerwall ensures its designs remain up to date, reflecting the most current interior styles.

About Bathroom Brands Group
The Bathroom Brands Group is a leader in bathroom product design with the ambition to be an internationally recognised and desired design-led bathroom interiors company. Design is at the core of its philosophy. Understanding that design expands beyond aesthetics to encompass functionality, touch and interaction, their products are designed to create great experiences down to the smallest details. They are on a mission to democratise design so that every customer is able to compose a stylish and considered interior they are proud of.

This is achieved through the breadth of design offered by a portfolio of desirable brands – Crosswater, Burlington, Clearwater Interiors and Britton. Each offering its own interior style ranging from classic and traditional to sleek and contemporary. An unwavering belief that great design within these four brands is the key to our future, designing products and processes that are more sustainable, more responsible and more respectful to the world around us.