3XN DESIGNS NEW GROW HOTEL IN STOCKHOLM
The Grow Hotel is located in Solna, adjacent to the Swedbank headquarters (also designed by 3XN) and Stora Blå (aka Big Blue), the landmarked former Siemens headquarters that now houses a variety of technology companies.
The nine-story hotel, branded a Best Western Plus, features 176 guestrooms, restaurant with outdoor patio and green roof. Developed by Humlegården Fastigheter and operated by Time Hotel Group, project will break ground in September and open in autumn 2018.
3XN is working closely with landscape architect LAND to redefine the site, which as an industrial area originally prioritised car and truck traffic, to welcome bikes and pedestrians. New landscape elements include patterned hardscape, integrated street furniture and ‘short cuts’ through the site leading to nearby buildings, all of which will provide continuity across the neighborhood. These improvements and the hotel itself are part of the larger effort to enliven Solna and Sundbyberg, bringing increased density and new business.
Modular panels with varied open and closed elements establish a pattern and enliven the façade. “We intended our design to mitigate the scale of Big Blue and other more monolithic buildings nearby,” continued Hesseldahl Larsen. “Our metal façade, which looks like oxidised steel, references the industrial quality of Big Blue but with a more nuanced, contemporary gesture.”
In addition to the nearby Swedbank headquarters, 3XN designed the master plan for the area and the circular Stenhöga parking building that was completed earlier this year.