HBA confirms raft of new projects in Europe and Middle East

Posted in Future, News, Projects on 20 October, 2021

With a reputation for being the World’s preeminent interior designer, creating the signature looks of the world’s finest hotels, resorts and residences, HBA’s portfolio of live projects includes Waldorf Astoria Doha in Qatar, which will open in 2022 ahead of the World Cup. Taking inspiration from the iconic Waldorf Astoria in New York City, this project features art deco proportions and materials, with a collection of bespoke pieces masterminded by HBA. At the 43-storey property stunning contrasting marbles, including the celebrated Amazonite stone, will sit alongside hand carved plaster, églomisé mirrorwork in its vast spaces enveloped in intricately hand painted de Gournay wallpaper.

Left image: The Lobby Lounge St. Regis Marrakech, Morocco. Right image: ‘Peacock Alley’ at Waldorf Astoria Doha, Qatar

HBA is also delighted to announce that it is behind the interiors for the new St. Regis Marrakech, Morocco. In the foothills of the Atlas Mountains, HBA’s team has taken inspiration from the landscape, capturing its majestic mountain setting. With a nod to the ancient Caravansary architecture, HBA has designed an expansive interior with huge plate glass windows – a modern interpretation of the Moroccan Vernacular – that allows the landscape to become art, blurring the lines between indoors and out. Located in four distinct Riads will be the guestrooms, each with their own lavishly planted courtyards and individual desert stories. A landmark development for the Moroccan hotel scene, St. Regis Marrakech is slated to open in 2025.

Elsewhere in the Middle-East, HBA are behind the extensive refurbishment at Park Hyatt Dubai. Set to reclaim its place as the most private and tranquil retreat in the region, Park Hyatt Dubai will feature lavish rooms and suites synonymous with Park Hyatt’s refined residential inspired brand.

In London, HBA has designed the interiors for The Adria, a Grade II listen boutique hotel in South Kensington. Set to reopen in 2022 following a full interior refurbishment, HBA’s design will see the interiors of this townhouse lovingly restored to reflect a distinct Britishness that encapsulates its charming location.

Closing 2021 on a high, HBA has also completed on the interiors for recently opened properties including St. Regis The Palm Dubai, Ritz Carlton Residences Bodrum, Turkey and Four Seasons Riyadh, which all opened this year.

To support the number of critical, high-profile projects, HBA has appointed William Evans as Director of HBA Europe. Joining from 1508 London, where he has spent the past five years building the brand and growing their portfolio, working the likes of Mandarin Oriental, Rosewood and Jumeriah, William brings significant experience and market knowledge to his role at HBA.

Also joining HBA recently and based out of the Dubai studio is Roy Posey. Roy, who previously held the role of Design Director at Wilson Associates, has joined as an Associate working on high-profile projects across the Middle East.

About HBA
The world-leading hospitality design firm, Hirsch Bedner Associates (HBA), creates the signature looks of today’s luxury brands and unveils the world’s most anticipated hotels, resorts, spas, casinos, restaurants, cruise ships, independent contemporary boutique hotels and world-class residences. Leading the hotel design industry since 1965, HBA remains keenly attuned to the pulse of changing industry trends governed by today’s sophisticated traveler. The company′s international presence, depth of experience, and detailed industry knowledge enables them to identify interior design trends at their source, make definitive predictions about new directions and innovations, and influence design standards at a global level. HBA′s ultimate objective is to add value, raise standards and enhance the brand of a project’s owner and operator.

From continent to continent, each HBA interior is the result of a unique and sensitive response to location, architecture, and client vision. With more than 1,400 designers around the globe in 24 offices in nearly every major city, HBA is a true global company. HBA′s international presence, combined with its extensive knowledge of the interior design industry, has facilitated the ability to rewrite the language of design with each new project. In the past six years, the firm has launched several new design divisions, including studio hba, HBA Residential, HBA architecture, HBA graphics, SOCIAL F+B, HBA resort, HBA gaming, HBA Procurement, Illuminate Lighting Design, CANVAS Art Consultants, HBA Product and HBA DNA.

HBA has been honored by Hospitality Design’s Platinum Circle Visionary Award and HD Awards, INTERIOR DESIGN’s Best of Year Awards, Boutique Design’s Gold Key Awards, MEIDA Awards, AHEAD Awards, China Starlight Awards, China Golden Pillow Awards, and Best D.E.S.I.G.N. Hotel Awards, to name a few.


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