AccorHotels and Al Ghurair announce rebrand of Landmark Dubai Properties
AccorHotels has announced the signing of an agreement with Al Ghurair, one of the Middle East’s leading family businesses, for the rebrand of a landmark property consisting of 428 rooms and 192 apartments located at Al Ghurair Centre Complex.
Both properties will be managed as part of the Group’s upper-upscale Swissôtel & Swissôtel Living portfolio, representing the brand’s first foray into the United Arab Emirates. Located within Deira, the hotel and residences offer access to the iconic Al Ghurair Centre – one of Dubai’s original upscale shopping centers, which recently completed an AED 1.8 billion expansion.
The hotel and apartments will be managed by AccorHotels before transitioning to Swissôtel & Swissôtel Living by end of 2017 when the first phase of soft refurbishment is completed. A brand synonymous with genuine Swiss hospitality with intelligent design and local influences, Swissôtel also upholds industry-leading sustainability standards and is committed to treating guests, colleagues and the environment with equal respect. Swissôtel Living is an innovative Serviced Residence concept, featuring decidedly upscale apartments operated on an extended-stay basis.
Sami Nasser, Chief Operating Officer, Luxury Brands, AccorHotels Middle East said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living. Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality – all part of the Swissôtel brand DNA – to the revitalisation of Old Dubai.”