Aethos takes over Nobu Hotel London Shoreditch

Posted in News on 2 April, 2025

Aethos launches new lifestyle hotel and members club in London’s East End.

Aethos, Europe’s fastest-growing hospitality brand and members’ club, is set to make a bold entrance into London this summer. The highly anticipated acquisition of the Nobu Hotel London Shoreditch building by Limestone AG marks a new chapter for Aethos, bringing its signature blend of vibrant culinary concepts, well-being, and community-driven hospitality to one of the capital’s most dynamic neighbourhoods.

Located in the heart of East London, the 164-room hotel will be fully reimagined to reflect Aethos’ core values.

At the centre of the transformation will be an elevated space for Aethos members, a curated community for more-seekers – those seeking more connection, more experiences, more travel, and more well-being. Members will have access to thoughtfully designed lounges, private meeting areas, and a dynamic social calendar that mirrors the creative spirit of Shoreditch. Spaces will be redefined to bring life and vibrancy to the property, bridging the best of Shoreditch with an innovative culinary concept. The property will also feature a boutique spa focused on holistic well-being alongside a longevity-focused training studio using cutting-edge technology.

Spaces will be redefined to bring life and vibrancy to the property, bridging the best of Shoreditch with an innovative culinary concept.

“Aethos is more than just a lifestyle hotel company—it’s a global community,” said Benjamin Habbel, Co-Founder and CEO of Aethos. “With the launch of Aethos London Shoreditch, we are excited to introduce a new kind of members’ club to East London—one rooted in shared experiences, inclusive club culture, and thoughtful social programming to enable meaningful connections. Shoreditch has always been a hub of creativity and culture, making it the perfect location for our London debut.”

With existing properties across Europe, and soon Mallorca and Madrid, Aethos continues to reshape modern hospitality. The opening of Aethos London Shoreditch will bring the brand’s ethos—“The Rules Are Different Here”—to the UK.

About Aethos
Aethos is a hospitality lifestyle brand founded in 2018. It’s based on a pioneering concept of hosting: a collection of boutique hotels, resorts, and members’ clubs designed for a global community of modern-day explorers who seek unconventional barefoot luxury, authentic experiences, and authentic inspiration for the body, mind, and spirit. With six destinations already open in Europe—four in Italy, one in Ericeira, Portugal, and one on the French island of Corsica—and a new property opening this June in Mallorca, Aethos is Europe’s fastest-growing hospitality group.

For more information, visit www.aethos.com.