Ascott unveils the brand new Citadines Holborn-Covent Garden

Posted in News on 20 February, 2025

Citadines Holborn-Covent Garden, one of Ascott’s seven properties in London, has completed its extensive renovations, offering guests a refreshed and enhanced experience in the heart of London. The refurbishment, inspired by the architectural landmarks of High Holborn and Covent Garden, brings a new level of comfort and style to the property.

Citadines, Holborn Covent Garden, London, UK. Reception. All images: Copyright Matthew Shaw

Lobby.

Inspiration and design

The design of Citadines Holborn-Covent Garden draws inspiration from the iconic architectural landmarks of the area. The Victorian brickwork of the Holborn Bars has influenced the terracotta tones in the Studio apartments, while the bright blue-green steelwork of the Covent Garden Market contrasts with the beige brickwork, inspiring the tones of the one-bedroom apartments. The arches and ribbed glasswork from the Cuban Embassy are also reflected in the architectural detailing and FFE design throughout the property.

Rooms

Citadines Holborn-Covent Garden now offers three types of rooms: studio classic (269 sq ft), studio executive (269 sq ft) and one-bedroom apartment executive (538 sq ft) – each of them designed to provide a comfortable and convenient stay.

The studio classic offers a cosy space with a fully equipped kitchen, perfect for solo travellers or couples. The studio executive provides a similar space but comes with a Nespresso coffee machine, ideal for coffee lovers. The one-bedroom apartment executive provides additional space, with a separate living area and bedroom, offering ample space for families or those who prefer more room to relax. All room types feature modern decor, high-speed Wi-Fi, and access to the apart ‘hotel’s facilities such as laundry services and fitness centre.

Classic Studio. Bedroom.

Apart hotel Studio Classic Mockup

Apart Hotel Mockup.

Left: Apart Hotel Studio Executive Mockup. Right: Studio Classic Bedroom.

Upgrades and enhancements

Some of the upgrades and new experiences at Citadines Holborn-Covent Garden include:

• Fully renovated rooms: With new furniture, fixtures and equipment. Kitchens come with a variety of appliances.
• Renovated lobby and guest lounge: These have been redesigned to include flexible working, lounging and breakout areas, providing a comfortable space for guests to relax or work. The lobby keeps offering Citadines’ signature “café check-in” experience.
• Renovated breakfast area: The breakfast area has been fully renovated to offer a pleasant dining experience for guests
• Renovated fitness centre: New design and modern exercise equipment for guests to maintain their fitness routine while at the property.
• New hybrid AC system: Providing optimal comfort for guests.
• Room energy management system: Enhancing sustainability and energy efficiency.
• Renovated meeting rooms: Featuring new AV equipment, furniture and equipment.

1 bedroom. Kitchen and Livingroom.

Citadines Holborn-Covent Garden is committed to providing guests with a unique and enriching experience through Citadines’ brand signatures. One of the key brand signatures is activ∞ (“activate”), which was launched in 2022. This initiative is designed to promote a well-balanced lifestyle by offering a curated selection of amenities and programmes that encourage guests to live, work and play seamlessly within the property and the surrounding area.

Another Citadines’ brand signature offered at Citadines Holborn-Covent Garden is For the Love of Coffee, which celebrates the universal love for coffee and aims to deliver unique coffee-related experiences to guests. This programme includes in-house coffee offerings and collaborations with local cafés to showcase central London’s unique coffee culture.

Billy Hughes the UK and Ireland area general manager said “We are thrilled to unveil the newly renovated Citadines Holborn-Covent Garden, where we have tried hard to reflect the rich architectural heritage of High Holborn and Covent Garden. Our refurbished property offers guests an enhanced experience with thoughtfully designed rooms and enhanced amenities, as well as upgraded central areas including a renovated fitness centre and meeting rooms. Sustainability and energy efficiency has also been an important consideration with our new room energy management system.

With the completion of these renovations, guests at Citadines Holborn-Covent Garden can expect a modern and comfortable stay, with enhanced amenities and a design that reflects the rich history and vibrant culture of the surrounding area.

For more information visit: https://www.discoverasr.com/en/citadines/united-kingdom/citadines-holborn-covent-garden-london

About The Ascott Limited

Since pioneering Asia Pacific’s first international class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels, and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities.

Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

This year, Ascott marks 40 years in hospitality service with the launch of Ascott Unlimited, a full year campaign that will offer Unlimited Opportunities, Unlimited Choices, Unlimited Freedom, and Unlimited Good. Navigating a future of unlimited possibilities against a backdrop of global change and evolving perspectives of travel, Ascott Unlimited marks Ascott’s ambitions to break new ground, and springboard to its next chapter of growth as a global hospitality company. Find out more about Ascott Unlimited at www.discoverasr.com/ascottunlimited

For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited.