Auction Sale Luxury Serviced Apartments Ascott Mayfair London

Posted in Events, News on 19 July, 2016

Pro Auction has announced the opening of the Interiors & Furnishings Auction Sale of the Ascott Mayfair, following its planned closure in September 2016.

In exclusive Mayfair, one of London’s most exclusive district, The Ascott Mayfair is situated in a 1930s Art Deco building combining all the comforts and amenities of home with an extensive range of facilities and personalised services. The sophisticated luxury apartments boast Art Deco design befitting of a boutique five star hotel.

The three-day traditional auction, featuring 2000 lots, will take place at the hotel between the 1-3 September 2016, commencing at 10.00am each day, and internet bidding will be enabled to allow bidders to participate in the auction without leaving the office.

The auction sale includes the entire contents of the hotel apartments, with living areas that feature elegant decor, luxury furnishings, state-of-the-art TVs, artwork, designer-inspired furniture and comfortable sofas. The fully equipped kitchen includes appliances that will form part of the sale along with the sumptuous bedrooms featuring deluxe designer-inspired furniture wall art and the highest quality beds.

In addition to the apartments furnishings that are being sold, the auction will feature equipment, fixtures and fittings from the fitness centre, terrace and garden, commercial kitchen equipment along with restaurant furniture and the furnishings within the lobby lounge.

The building has been totally overhauled and the apartments reconfigured to a design by Hirsh Bedner, which was responsible for the London Regent Hotel. The serviced apartment building features 56 luxury apartments.

For Hirsch Bedner’s main designer for the project, the brief was to make the design appropriate to the 1930s building. Soft beiges and neutral colours emphasise the individual detailing. Original artwork for the lobby area was commissioned from British artists Guy Noble and Simon Black, and hand-woven Persian rugs are in the lounges.

The auction takes place at The Ascott Mayfair 49 Hill St, London W1J 5NB commencing at 10.00am on the 1, 2 and 3 September 2016. Online bidding will also be available via a live webcast on the auctioneers website,

Viewing arrangements, images and catalogues are available by calling Pro Auction on 01761 414000.


Contact Details

Mark Flynn

Pro Auction Limited

Midsomer Enterprise Park

Radstock Road Bath. BA3 2BB


Telephone: (+44) 01761 414000

Facsimile: (+44) 0845 280 2492


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