Canopy by Hilton debuts in Washington, D.C.
Canopy by Hilton, Hoffman-Madison Waterfront and Concord Hospitality Enterprises has revealed the brand’s first North American property, Canopy by Hilton Washington D.C., The Wharf. Set on the Potomac River, The Wharf is home to some of D.C.’s most anticipated new restaurants, year-round entertainment and waterfront accommodations.
The property’s 175 guest rooms and rooftop bar and lounge, Whiskey Charlie, are part of Hoffman-Madison Waterfront’s $2.5 billion, world-class mixed-use waterfront neighbourhood in Southwest Washington, D.C. The Wharf is designed to be the capital city’s destination and waterfront community. Canopy by Hilton Washington D.C., The Wharf is inspired and influenced by its local surroundings. An extension of The Wharf, the new Canopy property offers guests a thoughtfully-curated, locally-inspired experience representative of Washington, D.C.’s newest neighbourhood.
“With its numerous restaurants and community offerings, The Wharf neighbourhood brings a new energy to the capital’s southwest waterfront,” said Gary Steffen, global head, Canopy by Hilton. “There is no better place to introduce the first American location of our locally-inspired lifestyle brand than right here in Hilton’s own backyard.”
Canopy by Hilton Washington D.C., The Wharf offers tiered variations of 175 “Just Right” rooms with sweeping riverfront or city views. Guestrooms are thoughtfully designed for comfort and function with local influences. The distinctive interiors include nautical touches inspired by the history and beauty of the riverfront. Warm grey and beige tones create a relaxing atmosphere along with a splash of orange, Canopy’s signature colour. Guests will also experience contemporary bathrooms with illuminated mirrors and a luxurious shower experience. Other guest amenities include 55” TVs, refrigerated drawers, Nespresso machines and plenty of places to charge tech devices.
Each location in the Canopy by Hilton pipeline has been thoughtfully selected with the inquisitive traveller in mind, targeting vibrant, culturally rich neighbourhoods in select cities around the world. The 10-story hotel is Canopy’s first hotel to open in the Americas. The buzzing neighbourhood, where D.C. meets the water, features a combination of residential, commercial and hospitality venues, and offers a wide range of recreational activities on its four public piers, from a seasonal ice rink on a pier to kayak and paddleboard rentals to “The Torch” fire feature and swings. To explore the local neighbourhood, Canopy bikes will be available for guests to use during their stay. New water taxis transport Wharf visitors up and down the Potomac to various waterfront locations including Georgetown and Alexandria, with a future stop at National Harbor. The new free Southwest Shuttle bus service takes visitors from The Wharf to L’Enfant Metro, the National Mall and L’Enfant Plaza Retail.
“Canopy by Hilton – The Wharf enriches our vision to create irresistible spaces within vibrant communities,” said Mark Laport, president and CEO, Concord. “The Wharf’s mile-long stretch along the Potomac River is booming with restaurants, retailers, residences and businesses, and we look forward to bringing the Canopy brand to life in this neighbourhood.”
The Canopy brand was created after several years of consumer research and this fall, guests living in or visiting Washington, D.C. will finally be able to experience Canopy by Hilton firsthand. At Canopy, every guest will experience an energetic, thoughtfully-local stay. This experience begins before check-in at Canopy Central, where travellers unwind in an open, welcoming lobby with complimentary Wi-Fi and a nightly tasting of locally-sourced brews, wine and spirits. Post check-in, guests will enjoy the efficient design of their “Just Right” room, providing the highest level of comfort. Guests can also tap Canopy Enthusiasts – or local experts – for their local know-how such as recommendations on the best restaurants and excursions in the neighbourhood.