launches ‘Where Travel and Philanthropy Meet’

Posted in Business, News on 1 June, 2022, the travel and lifestyle platform with a social purpose launches, enabling every traveller the opportunity to directly create social impact from the very start of their journey.

Styled the ‘Amazon Smile of Travel’ runs in partnership with global online travel agency  Through every travel booking, a donation is given to the customer’s favourite charity at no additional cost to the purchaser, who will also receive additional lifestyle benefits.  Simple and easy to use, booking through the page takes the customer directly to the website, with over two and a half million accommodation options, flights, car rentals & attractions to choose from. Linking with, customers will continue to retain all their usual loyalty and entitlements; travel is price-matched, however now it comes with an additional charitable contribution from a portion of their travel costs being donated to their chosen charity. already has a selection of over 500,000 global charities that directly benefit from each booking donation.  More will be added with customers being able to add their favourite charities onto the site.  In addition to the charitable donation, together with the Earth Restoration Service, will plant a tree with every travel booking. is setting out on a global mission is to raise £1b for thousands of charities,from local projects to global endeavours, by reaching a global target of 250m accommodation, flight and car hire travel bookings, with an average of £4 of every booking going directly to a selected charity or NGO, at no extra cost to the customer.

Founder and Executive Chairman of, David Johnstone, has a proven track record of global business with a charitable angle.  Previously having raised more than $4million for worldwide charities, David Johnstone founded The Global Party which ran over 1,000 parties, across 250 cities, in 160 countries, with 500,000 VIP’s and raised awareness for over 1,000 charities.

Celebrity charity ambassadors of include Dame Joanna Lumley, Sir Martyn Lewis, Jarvis Cocker, Abbey Clancy, Zoe Wanamaker, Jim Carter, Marcus Wareing to name but a few.  Charities already benefiting from include: Born Free, English Heritage, Big Issue, Best Beginnings, The Buffalo Foundation, Campaign Against Living Miserably as well as many more.


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