Chateau Denmark, rocks the hotel scene in London’s Soho

Posted in News, Projects on 21 March, 2022

Inspired by Denmark Street’s iconic history, Chateau Denmark will open 4th April 2022, mixing creative expression with fine architectural detail. The new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments featuring distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho.

Operated by Carrie Wicks’ CAW Ventures, Chateau Denmark is inspired by the street where things were never done by half measures. This sentiment is present throughout the design intent, guest experience and attitude. Fluid and spirited, Chateau’s highly skilled team will effortlessly glide from hosting affairs to facilitating the good times. With interiors from the award-winning Taylor Howes, the overall narrative imagines a time where punk rock and vintage gothic meet modern psychedelia with a timeless grandeur. From the Superior Session Rooms’ bold energy to the gothic drama of the Flitcroft Apartments, Chateau Denmark will capture an old-world aesthetic that’s bound with modern times.

A reimagined perspective on the traditional butler, or BTLR, means a team of proudly impassioned individuals ready to meet any rhythm. With the intention of never replacing the guest experience, technology at Chateau Denmark brings frictionless service delivery along with unrivalled access. Chateau will also have the capabilities to host press interviews and junkets, for industry talent and producers, welcoming the next generation of the neighbourhood’s artistic industries. Chateau’s art collection will platform the very best of London’s creative talent, opening guests’ imaginations to the multidimensional history and expressionism of the city’s art scene.