CONVERSION OF HISTORIC LONDON LANDMARK TO LUXURY HOTEL GRANTED
Westminster City Council has granted planning permission for 55 Broadway to be transformed into a luxury hotel, under the ownership of Blue Orchid Hotels, part of the Integrity International Group.
Blue Orchid, part of the Integrity International Group, had presented detailed heritage-led proposals to restore and change the use of the Grade I listed 55 Broadway Complex, which includes 55 Broadway, 100 Petty France and Wing Over Station, to a new 500+ room hotel.
Tony Matharu, founder and chairman of both Blue Orchid and Integrity International, says, ‘I am delighted that we are able to move forward with our well-prepared plans for this unique location. Having worked closely with TfL and a number of other stakeholders, I feel we have a shared vision for the future of this complex. As guardian of the heritage and historical value throughout the buildings I feel privileged to be leading this exciting project. To breathe new life into the space, create new value and to welcome everyone to enjoy this special property will be very rewarding’.
Integrity International Group’s professional team have worked closely with officers and Historic England to develop proposals which seek to celebrate the building’s rich history by sensitively restoring its unique features and opening up this iconic landmark for the first time through its imaginative repurposing.