Posted in News on 22 August, 2016

Cristiano Ronaldo’s hotel, Pestana CR7 Funchal, has now opened! It is the first hotel that results from the partnership between the footballer and the leading multinational hotel chain in Portugal.

Open since July 1, the official opening ceremony included speeches by Cristiano Ronaldo, the Chairman of the Pestana Group, Dionisio Pestana, President of the Regional Government of Madeira, Miguel Albuquerque and has its high point in the unveiling of the inaugural board.

On the opening of this iconic project, Dionisio Pestana, Chairman of the Pestana Hotel Group, said: “This 4th brand is a decisive step in the commitment of the Pestana Group in a new generation of hotels, designed for a new generation ­­– the millennials.”
Ronaldo said: “Definitely, the first Pestana CR7 had to be in Funchal, my city, which is also considered the best island in the world – World Travel Awards. It is a great pride for me to open my first hotel; it marks my entrance into a completely new area. This new project is going to be a huge success in the four corners of the world.”

The rooftop pool, framed between the ocean and the exceptional amphitheater of the island’s bay, is surrounded by a deck for relaxation and two innovative concepts: outdoor sauna and an open- air gym.

The Rooftop Bar, beside the pool, allows you to enjoy a relaxed and magnificent view of the sea and the hillside that characterises the city of Funchal, while enjoying a cocktail. After the cocktail, having dinner at the restaurant is a trendy new experience, with an open oven in full view of customer.

The brand Pestana CR7 Lifestyle Hotels plans to open four units: Funchal – Madeira (now opened), Baixa in Lisbon, Gran Vía in Madrid and New York (near Times Square). In total there are about 500 rooms, located on four iconic destinations and recognised sustainable tourism. The CR7 brand is the main source of inspiration for these four hotels with a lifestyle concept. The goal is the affirmation of these new units as trendsetters in their locations.

After Pestana CR7 Funchal the unit of Lisbon, is scheduled to open in the third quarter of this year. Madrid and New York projects are going to be implemented in 2017. With these new openings, the Pestana Hotel Group exceeds the threshold of 90 units in 15 countries, consolidating its internationalisation strategy.

This partenership is owned in equal parts, but it is up to the Pestana Hotel Group the business operational management. The overall investment in the four units is 75 million euros.

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