Disrupting the Marketplace: Creating experiences to change the face of the hospitality industry

Posted in News on 29 March, 2023

The Other House featured in latest Hotel Hypnos interview.

The unique experience offered to residents by a “real disruptor” in the hospitality marketplace forms the focus of the latest in a series of highly informative interviews with hospitality experts, brought to life by bed and mattress leaders, Hypnos Contract Beds.

The new episode in the Hotel Hypnos series features an in-depth conversation with CEO and Founder of The Other House, Naomi Heaton, and  her views on how the hospitality sector is evolving and changing –  https://www.hypnoscontractbeds.com/uk/markets/hotel-hypnos.

The Other House comprises unique hospitality venues combining distinctively designed Club Flats, beautiful spaces to eat and drink, and a Private Members’ Club with health and wellbeing facilities. The first outpost   is located within historic buildings in London’s South Kensington. The Other House Covent Garden is opening in late 2024, followed by Belgravia.

In the interview, Naomi discusses how The Other House is breaking the mould of traditional hotel stays by offering something truly unique, which takes the form of your ‘other house’, where you can live your way for a night, a month or even a year.  A concept she believes is the future of the hospitality industry.

Naomi explains: “We are called a Residents’ Club – because we want to combine the best of hotels with the best of residential living and the best of a club environment. People want experiences, they want to feel relaxed, they want to get the most out of where they’re staying and we see that as the future of travel.”

Carolyn Mitchell, Sales and Marketing Director at Hypnos Contract Beds, comments: “The Hotel Hypnos series has enabled us to discuss important topics within the hospitality and interior design industry and has been very well received.

“We were thrilled to have Naomi as our second guest in the series. The concept for The Other House is truly impressive, and it was fantastic to hear first-hand how she brought to life its unique concept which is already disrupting the industry.”

Naomi Heaton adds: “I was delighted to take part in the latest episode of Hotel Hypnos. At The Other House, we aim to be, amongst other things, a place of rest and relaxation, and a huge part of that is sleep quality. Working together with Hypnos has helped us achieve that feeling of comfort at home, they are a key partner for us and have provided 295 beautiful Lansdowne Cashmere beds for our Club Flats.

Sustainability is a key motivator in everything we do. We are committed to making a positive environmental impact, which includes vetting our suppliers practices, carrying out lifecycle assessments to inform selection and actively minimising our carbon footprint and emissions.  Thanks to Hypnos’ sustainability and ethical ethos, working with them has helped us to realise our goal of being a more socially responsible business.”

Hotel Hypnos is an ongoing series of discussions where influential and respected hospitality sector leaders share their knowledge, expertise, and advice via filmed interviews.

It has been created by Hypnos – makers of the world’s most comfortable beds and the UK’s largest provider of hospitality beds – to add further value for purchasers and specifiers seeking to offer their guests the best possible hospitality experience. Each episode focuses on topical issues facing the sector from interior design trends through to marketing, sustainability and optimising overall guest experience.

Hypnos Contract Beds offers true comfort with integrity, providing versatile and sustainable solutions for hospitality properties to help maximise occupancy and profits, while offering a hassle-free service solution, including in-room installation and old bed disposal and recycling.

To find out more, head to www.hypnoscontractbeds.com.

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