Duravit AG appoints Lüder Fromm as new Chief Marketing Officer

Posted in Business, News, People on 18 November, 2024

Duravit AG is pleased to announce the appointment of Lüder Fromm as Chief Marketing Officer (CMO).

Mr. Fromm will take over the management of global marketing from December 1, 2024, and will report directly to CEO Stephan Patrick Tahy.

Lüder Fromm has decades of experience in leading marketing positions at globally renowned companies. Most recently, he was Senior Vice President Global Marketing & Brand Communications at HUGO BOSS AG, where he successfully developed and implemented the company’s global brand and marketing strategies. Prior to that, Mr. Fromm held several leading marketing roles, including at the luxury brand Montblanc and Mercedes-Benz AG.

His international experience and his strategic flair for brand management and digitalization make him the ideal person to position Duravit as an innovative and customer-oriented company in international competition.

“We are delighted to welcome Lüder Fromm to our leadership team,” said Stephan Patrick Tahy, CEO of Duravit AG. “His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.”

“Duravit is an exceptional premium brand with international appeal, characterized by design, innovation and customer focus. I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level,” says Lüder Fromm about his new role.

About Duravit AG
Founded in 1817 in Hornberg in the Black Forest, Duravit AG is today a leading international manufacturer of designer bathrooms and is active in more than 130 countries worldwide. During product development, the complete bathroom supplier’s internal-design team worked hand in hand with a global network of designers such as Cecilie Manz, Philippe Starck, Antonio Citterio, Christian Werner, and Sebastian Herkner. As an energy-intensive company, Duravit AG is aiming to be entirely climate-neutral by 2045 and avoid CO2 offsetting as far as possible.