Elmwood Brand Design appoints two new creative directors in London and Leeds
Elmwood, the brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds.
Both Helen and JP will be responsible for ensuring that both studios produce extraordinary brand experiences, translating insight into ‘big ideas’ and crafting brands that are memorable, meaningful and iconic. Reporting to Andrew (Andy) Lawrence, Executive Creative Director at Elmwood, Helen and JP will also drive a culture of creativity and craft across the two studios.
Helen is a multiple award-winning designer with 22 years of experience in brand design and brand strategy in the FMCG sector in both food and non-food. She has worked on global and national brands, including Coca Cola, Unilever, Nestlé, Vodafone, IBM, Kimberly Clark, Asda, Selfridges, Debenhams, Pernod Ricard, Carlsberg, Tesco, Npower & National Grid. Her experience will further bolster Elmwood’s substantial expertise in retail and FMCG branding. Helen joins Elmwood from WPA Pinfold where she led the creative team for seven years. She has over 15 years experience in London consultancies, including Coley Porter Bell and R Design.
JP brings with him substantial international experience creating impactful design solutions within FMCG, prestige packaging, brand and corporate identity, retail display and GTR sectors. He has led global projects across North America, Europe, Russia, Middle East, Africa and Australasia. He has developed award-winning work for iconic brands within Bacardi, Sherwin Williams, William Grant & Sons, P&G, Nestlé, Danone, BAT, John Lewis, ING Bank and Shell. Elmwood have swooped to secure JP from strategic design and innovation agency, Webb deVlam. JP has many years experience building and directing design teams for a fair share of our major competitors.