Ex-Special Forces adventurer partners with Cunard to create Mediterranean Experiences ashore

Posted in News on 27 September, 2023

Cunard has enlisted a former Special Forces operator to curate a programme of destination experiences. 

Jay Morton (pictured above on board Queen Elizabeth), who was deployed on multiple Tier 1 operations across a distinguished 10-year career in the SAS, has teamed up with the luxury cruise line to develop an exciting range of experiences in the Mediterranean.

The two-time Everest summiter is sailing on this week’s Mediterranean Adventure voyage as an Insight Speaker, but will also be playing an active role in researching, testing, and developing a variety of new shore-based activities for thrill-seeking guests in the Med.

The seven-night Queen Elizabeth sailing, which departed Barcelona on Monday (25 September), will take in the sparkling azure waters of the French Riviera, Pisa’s iconic UNESCO-listed leaning tower and Ibiza’s captivating old town of Dalt Vila.

On Friday, (29 September) Jay will take to the stage as an Insight Speaker, delivering an inspirational talk in the Royal Court Theatre titled Why We Adventure. He will share captivating tales of fighting in hostile environments as a Special Forces operator and stories of tackling life’s most extreme adventures, hoping to leave guests feeling more productive, more focused, and more motivated to realise their full potential.

Later in the sailing, Jay will hike to the summit of Mont Boron Hill in Villefranche, France as well as trek up the Monte Pisano mountain range near Pisa as part of his research process. Both activities offer stunning views of their respective landscapes and are genuine heart-pounding experiences.

Adventurer and Cunard ambassador Jay Morton added: “It is a real pleasure to have teamed up with Cunard for this collaboration and to have the opportunity to provide guests with exciting new activities that are every bit as unique as the luxury service they experience on board. Whether it’s trekking up a mountain or paddleboarding in the ocean, I’m excited to create a number of new destination experiences that provide the perfect balance of excitement and relaxation. It is also a privilege to share my story as an elite Special Forces operator and explain how the lessons I learnt in the military can be applied to everyday life.”

For more information about Cunard, or to book a voyage, visit www.cunard.com.

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships on the North Atlantic, since 1840, celebrating an incredible 183 years of operation. A pioneer in transatlantic journeys for generations, Cunard is world class. The Cunard experience is built on fine dining, hand-selected entertainment and outstanding service. From five-star restaurants and in-suite dining to inspiring guest speakers, the library and film screenings, every detail has been meticulously crafted to make the experience unforgettable. Destinations include Europe, the Caribbean, the Far East and Australia.

There are currently three Cunard ships, Queen Mary 2, Queen Elizabeth and Queen Victoria and a fourth ship, Queen Anne, will enter service in 2024. This investment is part of the company’s ambitious plans for the future of Cunard globally and will be the first time since 1999 that Cunard will have four ships in simultaneous service. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).

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