Fusion Expands Collection with New Hotel Brand
An innovative hospitality force in Vietnam, known for its upscale all-spa-inclusive resorts and chic city hotels, will add a third brand to its portfolio with the opening of the first Fusion Originals hotel in Ho Chi Minh City next year.
Breaking with convention, each Originals hotel will bear the name of a pioneering artist, inventor, scientist, or social leader. For the inaugural member of the collection, they’ve selected Charles Darwin a British botanist, scientist, and naturalist who redefined mankind’s place in the universe.
“World-changing ideas are what Fusion is all about,” said Remco de Hoog, Fusion’s chief architect. “Charles Darwin is the perfect person to launch this exciting, slightly rebellious all-new brand.”
‘Darwin – a Fusion Original’ is currently under construction in the heart of Saigon’s District 1, less than 200 meters from the city’s iconic opera house and close to shops, restaurants, cafés, bars, and tourist hotspots.
The 88-room hotel will pay homage to its namesake by creating an air of 19th-century discovery and adventure. Fusion’s designers have focussed on Darwin’s tireless studies of plants, animals, and people from all over the globe and will honour this by featuring botanical motifs, super-sized extracts of Darwin’s manuscripts, and a palette of all-natural tones and textures in the interiors. There will even be a copy of Darwin’s most famous publication, On the Origin of Species, inside every bedside unit.
In the ground-floor lobby, the aptly named Beagle Bar will host regular live music and spoken-word events lubricated by old-school rum cocktails and local craft ales. Meanwhile, Origins Restaurant, home to a re-imagined breakfast concept known as T.O.A.S.T. (The Original Answer to Snooze Time), will serve dishes inspired by Charles Darwin’s global journeys.
“With Darwin and every Fusion Original that comes after it, you’ll never quite know what to expect,” added de Hoog. “We love shaking things up, and we think our guests will really enjoy the feeling of entering the unknown each time… in a good way, of course!”
Darwin – a Fusion Original is scheduled to open summer 2019.