Hard Rock International announces global rights reacquisition
Hard Rock International has completed the acquisition of casino and hotel-casino rights in the western U.S., as well as in several key international markets, from affiliates of BREF HR, LLC, which own the Hard Rock Hotel and Casino in Las Vegas.
Originally separated from the Hard Rock International’s portfolio more than three decades ago, the rights acquired in this deal reunite Hard Rock International’s global territory for casinos and hotel-casinos, which Hard Rock believes positions the company for unprecedented growth opportunities.
“This is a historic day for the brand and we could not be prouder to announce this acquisition that we believe ignites the path for further expansion around the globe,” said Jim Allen, Hard Rock International’s chairman. “With the newly acquired rights the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations.”
As a result of the transaction, Hard Rock International is now exclusively entitled to develop, own, license, franchise and manage Hard Rock Casinos and Hotel-Casinos in the western U.S., including Minnesota and state west of the Mississippi River, as well as in Australia, Brazil, Israel, Venezuela and Vancouver, British Columbia. BREF HR, LLC affiliates will continue to own and operate the Hard Rock Hotel & Casino Las Vegas.
As part of the contract, Hard Rock International assumed the agreements between BREF HR, LLC and their existing licensees, including Hard Rock Hotel & Casino Lake Tahoe, Nev.; Hard Rock Hotel & Casino Sioux City, Iowa; Hard Rock Hotel & Casino Tulsa, Okla.; and Hard Rock Casino Vancouver.
Hard Rock Hotels & Casinos growing portfolio consists of 23 hotels and resorts, as well as 160+ Hard Rock Cafes, among other Hard Rock venues in more than 71 countries.
As the purveyor of the world’s largest and most iconic music memorabilia collection in the world, Hard Rock International also acquired certain memorabilia, bringing the total to more than 81,000 pieces globally.
Through music appreciation and an imaginative environment, Hard Rock delivers products for the varied aspects of life – work, play and personal sanctuary.