Hilton Hotels’ ‘Stay Like’ Wicked Suite at New York Hilton Midtown

Posted in News, sticky-news on 20 November, 2024

An immersive stay experience awaits at New York Hilton Midtown in celebration of the global cinematic event. Universal Pictures’ Wicked arrives in theaters November 22, 2024.

Whether planning to arrive via bubble or broom, guests can step into this wickedly beautiful suite at New York Hilton Midtown that takes them on a journey along the yellow brick road. An enchanting entrance will delight guests upon arrival, featuring Emerald City-inspired wallpaper and a custom-designed door, evoking the magic of Wicked. A custom entry portal transports guests to a sophisticated living area styled after the Wizard’s Throne Room and the art deco aesthetic of the Land of Oz with no tulip left unturned, from the cozy beverage bar to the gilded green accents throughout.

Entrance. Photo Credit all images Joe Thomas © 2024 Hilton

Once inside the suite’s bedroom, pink goes good with green as guests are surrounded by fantastical décor inspired by the film’s central characters, Elphaba and Glinda. In the film, their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

Bedroom Glindas side

Living Room

Left: Bar. Right: Opening the Hidden Beverage Bar

Elphaba’s side takes cues from Shiz University’s enchanted forest, positively green and moody, with tree branches twisting around the headboard and piles of enchantment books. Glinda’s side is a perfectly pink wonderland with custom wallpaper featuring a design straight from the movie and a cherry blossom tree canopy over the comfortable Hilton Serenity mattress.

Floating Balloon Breakfast

Left: Beverage Bar Detail. Right: Floating Balloon Breakfast and Door Open to Room

“We look forward to welcoming fans to the Land of Oz in our ‘Stay Like’ Wicked suite, where they can fully immerse themselves in the powerful story of Universal Pictures’ Wicked,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “This collaboration seamlessly blends the magic of the highly anticipated film with our signature Hilton hospitality to create an unparalleled experience for our guests that goes beyond the room itself. We’re always looking for meaningful ways to engage our Hilton Honors members and new-to-Hilton travelers, and this opportunity allows them to be a part of one of this year’s biggest cultural moments while experiencing the best of a Hilton stay.”

“The ‘Stay Like’ Wicked suite is an opportunity to truly transform the New York Hilton Midtown experience for fans this holiday season,” said Mark Sanders, general manager, New York Hilton Midtown. “This suite brings the story of Wicked off the big screen and into our hotel, creating an immersive, one-of-a-kind stay. From the enchanting décor to the special themed touches, guests will feel like they have stepped right into the Land of Oz, making their stay unforgettable.”

Hilton invites guests to “Stay Like” their favorite pop culture icons with a series of immersive, themed suites across its portfolio of award-winning brands. As found in Hilton’s 2025 Trends Report, ultra-decked-out themed guest rooms and suites, inspired by both pop culture entertainment and nostalgia, rose in popularity in 2023 and 2024 and are expected to strengthen next year.

stories.hilton.com.