Iconic Design House Paul Smith Enters Licensing Partnership With La Bottega

Posted in Business, News, Products on 1 October, 2025

Debut preview took place at Independent Hotel Show, London.

In a first of its kind collaboration, La Bottega, the founding company of the newly formed La Bottega Collective launched its inaugural cross functional licensing partnership with iconic design house Paul Smith. Renowned for their curious and creative approach to design, the collection will initially launch with Hotel Essentials, exclusively distributed by La Bottega, followed by a Hotel Textiles collection via its newly established textile sector, White Privé.

The Paul Smith collection was exclusively previewed at this year’s Independent Hotel Show, London held on October 6 and 7, where La Bottega Collective will make its exhibition debut. The multidisciplinary group of guest experience curators officially launched September 22, showcasing to the world how it orchestrates every touchpoint of the luxury guest journey through its growing portfolio of globally renowned brands: La Bottega, Vanity Group, Palatino, Beltrami, White Privé, and Colosseo.

Founded on a shared spirit of creativity, heritage, and design excellence, the collaboration bridges Paul Smith’s instantly recognisable aesthetic and 55 years of history, with La Bottega Collective’s four-decade legacy of curating the world’s most distinguished guest experiences.

The hotel essentials offering launches with The Botanist collection – a fragrance inspired by the first Paul Smith shop in Nottingham, UK in 1970 that was delicately scented with vetiver. The scent profile is designed to transport the guest to a garden on a summer’s day and has notes of lemon, black pepper, vetiver, and moss all housed in Paul Smith’s iconic stripe motif.

Tommaso Pacini, CEO of La Bottega Collective said of the partnership: “Paul Smith is an iconic designer, keen philanthropist, and a leader in his field. Our newly formed Group allows us to bring his creative vision to life across multiple touch points of the guest journey. This is a first of its kind partnership in Hotel Essentials and Textiles, creating true immersion for the guest – it’s the reason why we created La Bottega Collective. We’re looking forward to what landmark partnerships await.”

The Paul Smith Hotel Essentials collection is available in 100% recyclable 30ml aluminium tubes, 300ml refillable bottles, 360ml Invisible non-refillable bottles, and luxury 300ml Resin. The offering also includes a suite of ancillary items including a travel set, bath salts, and room and pillow sprays.

The Paul Smith Hotel Textiles collection will feature a selection of plush robes, slippers, eye masks, throws, bed and bath linens, pyjama sets, carry bags, and towels, each piece drawing inspiration from Paul Smith’s 55 years of design creativity and White Privé’s uncompromising commitment to quality.

With more than 100 stores worldwide, Paul Smith mirrors the global footprint of La Bottega Collective which operates in over five continents serves over 15,000 clients.

Hoteliers looking to earn their Paul Smith design stripes can do so by requesting samples via La Bottega:
labottega.com/en_EN/paul-smith, or visit La Bottega Collective Independent Hotel Show London, 6–7 October 2025 at Olympia London on Stand 1430.

Visit: labottegacollective.com

La Bottega Collective is the new global platform that creates exclusive products and services for luxury hospitality. Launched in September 2025 under the leadership of Tommaso Pacini, CEO of La Bottega, alongside market investment firm Three Hills and the Ruffini family holding Ou(r) Group, La Bottega Collective is the result of a series of acquisitions and the subsequent integration of leading companies in the sector.

• La Bottega, headquartered in Trecastelli (AN), leader in the beauty essentials sector for the luxury hospitality, boasts over 40 years of expertise in the industry, serving more than 10,000 properties worldwide, from major international hotel chains to the most iconic independent destinations. Recognized for its focus on design and Italian excellence, it boasts prestigious partnerships with the world’s most exclusive fragrance, fashion, skincare, and haircare brands.
• Vanity Group, founded in 2011, is an Australian company with a global presence in the beauty essentials market for hospitality. It offers a wide portfolio of services, ranging from R&D to production, design, and communication for the licensed brands it manages, distributing in over 75 countries.
• Palatino Hospitality, established in 2015 with offices in Hong Kong and Paris, is a leader in the production and distribution of luxury hospitality accessories (OS&E). It has achieved global recognition for its innovative services in consultancy, design, and bespoke project development (through its Colosseo division).
• Beltrami, founded in Bergamo in 1965, is a global icon of bespoke luxury textiles for hotels, spas, superyachts, private jets, and residences. With its Italian artisanal production, the company combines tradition with innovation, culminating in its exclusive Autentica Fibra di Legno®, a symbol of beauty and research.
• White Privé, launched in 2025, is the textile division of La Bottega Collective, dedicated to creating collections for the global hospitality sector. It also develops bespoke retail products for the world’s most exclusive properties and designs and distributes licensed textile lines for prestigious fashion brands.

La Bottega Collective services some of the world’s most prestigious properties, such as Passalacqua Lago di Como, Claridge’s, Le Bristol Paris, JK Capri, Chateau Marmont Los Angeles, and Upper House Hong Kong. Alongside these stand some of the most exclusive international hotel groups: Bvlgari, Four Seasons, Mandarin Oriental, Ritz-Carlton, The Peninsula, Aman, and Rocco Forte.

About Paul Smith
Paul Smith is Britain’s leading independent design company, and a true fashion institution. Beginning in 1970 with a single three-by-three metre shop in Paul’s hometown of Nottingham, it has grown into a global enterprise, with 130 shops across 60 countries. All throughout this, the guiding principle has been Paul’s design philosophy of ‘classic with a twist,’ with every piece reflecting his irrepressible spirit.