Ideal Standard launch new brassware collection

Posted in News, Products on 17 July, 2018

Ideal Standard, provider of innovative bathroom solutions, has launched a fantastic brassware collection of six ranges. The comprehensive German-engineered collection features unique taps and mixers designed to work in harmony with contemporary bathrooms.

The launch, which is being announced via a nationwide roadshow to trade counters and showrooms, comprises beautiful and durable brassware products from six core Ideal Standard ranges: Calista; Ceraflex; Ceraline; Tempo; Tesi and Concept Air. Each has its own unique selling points to meet the needs of different end-users.

At the more premium end of the scale, the Concept Air tap includes distinctive super slim and tall vessel mixers, which use a slender high performance ceramic cartridge. Meanwhile, Tesi is the perfect choice for bathroom settings that demand premium aesthetics, featuring refined design elegance.

Ideal Standard’s Tempo range features a combination of gentle curves and straight edges making it versatile enough for use with both round or square bathroom suites. Additionally, Ceraline possesses an iconic cylindrical body shape. For projects where price is a priority, the collections offer simple, quality, cost effective solutions.

With the incorporation of Ideal Standard’s FirmaFlow technology, Ceraflex has been tested to last almost twice as long than the industry standard, with an estimated lifespan of 10-15 years of daily usage.

Olivia Maycock, Senior Channel Marketing Manager, Ideal Standard UK, commented: “With these core Ideal Standard ranges, a combination of skilled craftsmanship and advanced manufacturing capabilities has resulted in an extremely versatile collection that exceeds even the toughest European performance standards.”

All of Ideal Standard’s new brassware products come with a five-year product guarantee and are backed up by a comprehensive spare parts service. To find out more about Ideal Standard’s new collection, visit

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