Istoria Group commissions Martin Parr to shoot new board as part of major rebrand
Bristol creative business Blue Flint Group has re-branded under a new name – Istoria Group – and has commissioned world-renowned, Bristol-based documentary photographer Martin Parr to photograph its seven-strong board, in celebration of the re-launch. The strategic business re-brand has been undertaken to ensure that Istoria Group – already a multi-million pound business and a highly successful, independently-owned collective of five creative and innovation companies, including exhibition, events and experiences company Ignition; interiors and branding agency Phoenix Wharf; strategic communications agency Caroline; children’s book publishers I am a Bookworm and pioneering innovation platform Solverboard – is ready for the next ambitious stage of its growth at a regional, national and international level.
“We can now offer clients access to a raft of specialist talent, based in a single, collaborative office,” Sam Rowe explained. “Our point of difference is that we have shared processes and systems throughout the group, so that clients can decide if they want to work with a single specialist agency – on a shop, restaurant, re-brand, event or exhibition, for example – or else liaise across the group via a single point of contact for all of their creative and design needs.”
The business favours a direct and honest way of working with a highly personable approach and the commission of Martin Parr is a perfect embodiment of this. ‘We’re great fans of Martin Parr’s portraiture and of the frank and wryly humorous edge he brings to his work’, Sam Rowe, CEO of Istoria Group, commented, adding that ‘The commission also reflects our belief in Bristol as a centre of world-class creative talent’. Istoria Group, which is based in Bristol’s Paintworks, is located only a few hundred metres from The Martin Parr Foundation, which the photographer opened in 2017 to preserve his archive and legacy and to showcase and archive the work of other new and established photographers.
New Changes to the Istoria Group Board:
Part of the re-brand includes the confirmation of changes for the Group at board level. Former MD Sam Rowe has now become Group CEO, whilst former CEO & Founder Claire Menzies becomes Istoria Group’s new Chairwoman.
“My new role will see me managing the board and keeping Group business strategically on track, as well as acting as an ambassador-at-large for our activities, expertise and pioneering values,” Claire Menzies explained. Claire Menzies previously served on the London Olympics Steering Committee in 2012, helping to create new models of sustainable accreditation at what was the world’s first-ever fully-sustainable event. Ignition subsequently became the first business in its industry to receive ISO 2012-1 accreditation for sustainable event management and now has a total of three ISO accreditations, helping to fly the flag for both sustainability and for what Bristol businesses can achieve on a global basis.
“This is an extremely important moment for Istoria Group,” Sam Rowe added. “We are full of ambition for the future. Ignition, our largest creative company, already works with corporate giants in the aerospace and pharmaceutical worlds, including Etihad Airways, Pilatus, Eli Lilly and Roche, but we are keener than ever for all the members of the group to partner with some of the great companies, large and small, that are located in the immediate Bristol and wider South West region. We believe this part of the country has so much potential as a powerhouse for innovation and creativity within the UK and we are here to help companies achieve that.”
The Istoria Group board members shot by Martin Parr are:
Group CEO Sam Rowe
Group Chairwoman Claire Menzies
Group Head of Creative Chris Gwyther
Group Head of Marketing Lindie Kramers
Group Head of Client Services Helen Mitchell
Group Head of Innovation Philip Atherton
Group Head of Finance Mark Riggott