Le Louise Hotel Brussels opens, introducing MGallery Collection to Belgium

Posted in News, Projects on 23 February, 2022

Le Louise Hotel Brussels – a tribute to the city of Brussels, its people, architecture, and gardens.

MGallery Hotel Collection has officially opened its first property in Belgium: Le Louise Hotel Brussels. The former Sofitel is located on the Avenue de la Toison d’Or just, between the historic center and the European quarters and has been completely transformed into a tribute to the city of Brussels, its people, architecture and gardens. The new flagship offers 159 rooms and 10 suites focusing on both business and leisure guests visiting the European metropolis. Le Louise Hotel Brussels – MGallery is part of the MGallery Collection uniting over 120 beautiful properties  in over 30 countries all over the world.

Vieri Biticchi, General Manager of Le Louise Hotel Brussels: “MGallery embraces ‘Invisible Luxury’, a constant but discrete attention to detail, service anticipation and human touch, all in a context of modern and elegant  design. The hospitality level coming from our experienced team with their local approach “la Belgitude’ is what makes us unique. It allows us to provide our guests with service of the highest level, making each stay unforgettable.”

Le Louise Hotel Brussels – MGallery
Le Louise Hotel Brussels – MGallery is a homage to the city it calls home. The hotel’s logo is inspired by the curves of the floral Art Nouveau of Brussels. . The hotel’s name is a reference to the location of the hotel – the recognized Avenue Louise. The famous high-end thoroughfare, named after Princess Louise, is a fashion hotspot and bustling street known for its high concentration of Haussmann and Art Nouveau style town houses and mansions. A perfect location within walking distance of Brussels’ historical sites, museums and other landmarks, easily accessible from any part of the city, on public transports, be it metro, tram or train. The 169-bedroom hotel situated around a central bright and lush courtyard, features a restaurant and bar with a large outdoor terrace. The 159 rooms and 10 suites have an astounding view over the park and Avenue de la Toison d’Or, while boasting a homely feeling contributing to the unique character of the hotel. In addition to the great location and elegant atmosphere the Le Louise Hotel Brussels offers – Mariano Van Cleve, the hotel’s concierge, is the honorary president of Les Clefs d’Or for Belgium, a guarantee for guests to receive the best knowledge to make their stay memorable.

The Le Louise is the second MGallery hotel in the Benelux, following in the footsteps of the renowned INK Hotel in Amsterdam. The collection’s third Benelux hotel is expected to open in the south of the Netherlands in the Autumn. Accor has 16 MGallery hotels across the Northern European region, and signed a further three in the  last quarter of 2021, Poland, Croatia and Albania, and a pipeline that sees a 50% brand growth in the region in the next three years.

Camil Yazbeck, Senior Vice President Development, Accor Northern Europe, added: “Over the last five years, Accor has transformed its brand portfolio, moving from 16 brands to more than 40 with a concentration on high-value segments, including ultra-luxury, luxury, premium, and collection brands. This is where we see the growth today. Premium brands represent 22% of our overall pipeline in Northern Europe and dominated our development strategy in 2021. Accor’s premium brands are world-leading. MGallery is a boutique collection brand making it an ideal conversion brand and exactly what today’s guests are seeking, particularly in a post-Covid era. The premium brand portfolio growth in 2021 is a clear reflection of the power of our brands and the confidence Accor and our partners have.”

The MGallery Hotel Collection
The MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. With more than 100 properties, each MGallery tells a unique story inspired by its own remarkable past or the destination it calls home. From bespoke design and sensorial mixology to well-being dedicated to everyday self-care, MGallery hotels are places where guests can enjoy an exquisite travel experience. MGallery Hotel Collection guests live a distinctive story through their delightful visits to these stylish, thoughtful and decidedly singular hotels. Well-known properties in the MGallery Hotel Collection include Hotel Molitor Paris, INK Hotel Amsterdam, Queens Hotel Cheltenham in England, Santa Teresa Hotel Rio de Janeiro, Hotel Lindrum Melbourne in Australia, Muse Bangkok Langsuan in Thailand, and Hotel des Arts Saigon in Vietnam. MGallery Hotel Collection is part of Accor, a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries.

mgallery.com | all.accor.com

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