Locke opens Schwan Locke in Munich, Germany
Lifestyle aparthotel brand Locke reveals first property in continental Europe with the launch of Schwan Locke in the heart of Munich.
Pioneering lifestyle aparthotel brand Locke has announced the official launch of its first property in mainland Europe, Schwan Locke. The opening marks an important step in the rapid expansion of brand, which has established itself as a leader in the hybrid hospitality movement.
Situated just a few minutes’ walk from the Theresienwiese, the site of Oktoberfest, Schwan Locke features 151 spacious, design-led studio apartments, as well as a complimentary co-working space, gym, coffee shop, retail space, leafy courtyard and craft cocktail bar.
Locke’s innovative home-meets-hotel concept aims to put the guest at the centre of the experience, creating spaces that are designed to be lived in in, not just slept in. This makes each location attractive to a wide range of travellers from the leisure and business markets – for both long-, mid- and short-term stays.
Each of Schwan Locke’s signature studio apartments offer more space than a typical hotel room – featuring fully equipped kitchens, living areas and dining space. Schwan Locke’s premium apartment, the Ludwig Suite, takes this concept a step further; with a six-person dining table and custom cocktail bar, plus an expansive terrace with views of over the city.
Designed by interior architecture firm Fettle, Schwan Locke’s design is inspired by the Deutscher Werkbund, which established itself in Munich in the early 20th century. The Werkbund sought to redefine aesthetic standards by combining traditional crafts and industrial mass production techniques, in the belief that high-quality applied art could improve the nation’s quality of life.
The spaces at Schwan Locke pay homage to these principals rather than a pastiche of this iconic style; housing custom-made furniture as well as a sophisticated, mid-century-inspired colour palette. All the upholstered furniture for Schwan Locke is bespoke and inspired by furniture from the early 20thcentury. A colourful yet relaxing palette features throughout the social spaces and apartments, including muted reds, greens, yellows and blues that echo the era of the early modernist movement, while maintaining a sense of fun.
Schwan Locke is home to a unique art collection, which draws inspiration from the pioneering women involved in the Werkbund movement – from photographer and sculptor Marianne Brandt to Lilly Reich who was on the board of directors. The collection also champions local talent, featuring vibrant artwork from designer and illustrator Veronika Grenzebach, graffiti artist Armin Kiss-Istok, and illustrator Tomomi Maezawa.
“Schwan Locke marks the first of two Locke openings in Munich and it is a particularly exciting start for all of us. Like other Locke locations in the UK & Ireland, we have gone to great lengths to create a space that is deeply rooted in the neighbourhood – where both locals and visitors can feel at home. Achieving this was a significant creative challenge, but also a unique opportunity. Munich is steeped in a rich and diverse history, while also being home to a unique creative landscape. We wanted to celebrate this – paying homage to the city’s past, but working with disruptive, forward-thinking partners to bring our vision to life.” – Eric Jafari, Chief Development Officer & Creative Director, Locke.
Earlier this year, Locke announced that it will open its second outpost in Munich, WunderLocke in Sendling later this year.
You can find more information to Schwan Locke here.
Locke believes that life shouldn’t stop when you’re away from home, giving guests the freedom to travel on their own terms by creating spaces that are designed to be lived in. Locke aims to inspire and connect travellers through mindful design, activated social spaces, a locally led cultural programme and disruptive food and drink concepts that celebrate the character and social fabric of each locality.
Locke’s signature studio apartments feature fully fitted kitchens, living and working space that give guests more space and autonomy than the typical hotel room. The flexibility of the home-meets-hotel format appeals to a broad range of travellers across the leisure and business markets, for both extended and short stays.
Following the opening of its first property in 2016, Locke has expanded to include sites across the UK and internationally, with further openings planned in Dublin, Berlin, Lisbon, Munich and Copenhagen.
For more information, please visit: www.lockeliving.com/de
Fettle is an interior architecture and design firm specialising in hospitality design founded by Tom Parker and Andy Goodwin. Fettle work with a variety of clients, from one-off operators and start-ups to large commercial brands.
With offices in London and Los Angeles, Fettle provides a full spectrum of services, from space planning and project feasibility studies, to bespoke lighting and furniture design to create beautiful, functional spaces which portray their history, their location and their ethos.
Fettle’s studios in London and Los Angeles work collaboratively across all projects which include Chucs and Tavolino in London, The Elder and The Jib Door in Bath, Olivetta in Los Angeles and the Hoxton Hotel, Portland.