MADE opens in New York City in September

Posted in News on 19 July, 2017

MADE comes to life as the inaugural hotel project from hospitality entrepreneur Sam Gelin. Spread across 18 stories with 108 guest rooms at the intersection of 29th and Broadway in the NoMad neighborhood, MADE takes a reinvented approach towards the guest experience where visitors can spend an entire day and evening comfortably.

Treating experience as the new luxury, Gelin’s thoughtful approach is seen in the rich, yet conscious, materials used throughout MADE’s crafted environment, the food and beverage offerings and striking public and private areas, which will include a communal coffee shop, restaurant, lobby bar and rooftop. With an emotionally intelligent approach to service and a focus within the ethos of community, MADE is a seductive retreat where social and structural barriers have been removed to make room for authentic, inspiring interactions whilst blending exceptional service with a bold design.

Upon entering the hotel, guests will check into the reception in the open and airy lobby where in the morning, visitors will enjoy freshly ground coffee from seasonally rotating roasters then as the day transitions into late afternoon, visitors will look forward to wrapping up business and finishing that last chapter to enjoy the cordial atmosphere and plan their evenings. Dusk brings a subtly energetic and social vibe, with cappuccinos disappearing in favor of craft cocktails and selected wines. MADE’s mission is to create a special place where locals will know it and be known and visitors will claim it as their own.

Studio MAI have developed an urban international design aesthetic imbued with elements of iconic global simplicity – a guest room design that is humble, elegant and playfully personalises each room to the guest’s style and mood. Exposed raw bronze shelving and rich hand-woven fabrics create a backdrop for a multi-directional day bed platform. Precisely manufactured details like a polished stainless steel mirror contrast with a primitive, hand carved bench resulting in a well-thought through lay out like no other.

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