Marriott’s Luxury Collection signs flagship properties

Posted in Business, News on 6 January, 2017

The Luxury Collection, part of Marriott International, has signed five flagship properties for the brand, strengthening its presence in Europe. Among the new signings include The Wellesley and The Westbury in London, Hôtel de Berri in Paris, Cristallo Resort & Spa in Cortina, Italy, and The Alexander in Yerevan, marking the brand’s debut in Armenia.

“Over the last few years, we have seen a seismic growth in luxury travel,” said Satya Anand, COO, Luxury & Southern Europe, Marriott International. “Together with the owners of these five new Luxury Collection hotels we are working towards meeting the increasing demand for luxury accommodations and offering our guests an extraordinary collection of luxury experiences in established and up-and-coming European destinations.”

“Europe offers tremendous potential and we are committed to increasing our footprint significantly with the world’s finest luxury hotels over the next few years,” said Mitzi Gaskins, global brand leader, The Luxury Collection. “Our goal is to open 12 Luxury Collection hotels globally by the end of 2017, and with these five additions in Europe, we are well on track.”

The Wellesley features 36 guestrooms and suites, with many offering views over the London Skyline. The hotel’s interior design has an Art Deco style; bronze doors unveil a marble lobby highlighted by crystal chandeliers while the guestrooms combine 1920s-inspired design with modern amenities. The Wellesley will become London’s third Luxury Collection Hotel when it joins the brand, slated for the first half of 2017.

The Westbury provides 225 guestrooms and 43 suites, all furnished with wood panelled entrances and Italian marble bathrooms. The hotel’s dining options include the Michelin-starred Alyn Williams at The Westbury, and Japanese cuisine is served at the Tsukiji Sushi Restaurant. The Westbury is scheduled to debut under The Luxury Collection flag after its full renovation in spring 2017.

Located in the 8th Arrondissement of Paris, close to the Champs Elysées, Hôtel de Berri is currently undergoing an extensive transformation to convert into a 76-room luxury hotel. Once completed, it will feature 37 suites, a bar overlooking a large private garden, a specialty restaurant and a curated collection of contemporary and modern art, antiques and furniture. The new boutique hotel is due to open early in 2018.

Cristallo Resort & Spa has 74 rooms, seven Royal suites and two Presidential suites, each offer views of the mountains and vistas around the town. Owned by Hotel Cristallo Spa, the property will expand Italy’s The Luxury Collection portfolio to eight hotels when it joins the brand after the winter season.

Owned by Tsupani CJSC and the first hotel to open as part of The Luxury Collection in Armenia in fall 2017, The Alexander will provide 114 guestrooms, including 17 suites and a Presidential Suite. Culinary offerings at The Alexander will include an all-day dining restaurant, a cigar club and a lobby bar.