MOXY SOUTH BEACH opens in Miami
Miami’s Art Deco District is celebrating the opening of Moxy Miami South Beach. Lightstone, the developers behind three award-winning Moxy hotels in New York City, has created a stylish, playful open-air concept celebrating Miami’s cosmopolitan culture and breezy outdoor living. With a design that blends the glamour of midcentury Havana, the artistry of contemporary Mexico City, and a tropical vibrancy that’s unmistakably Miami, Moxy South Beach offers the dining, drinking, and lounging options that modern travellers crave, all located steps from the sand. The 202-room, eight-story hotel, featuring two pools and the nearby Moxy Beach Club, will be the first resort-style property under Marriott International’s Moxy Hotels® brand, marking a new chapter for hospitality in Miami Beach. Moxy South Beach is upending the way travellers experience hotels in the new year, from contactless check-in to indoor-outdoor lounging, meeting, fitness, and dining spaces.
The highly anticipated opening of Moxy South Beach comes at a pivotal time for Miami Beach, which is repositioning its traditional entertainment district as the new “Art Deco District” — a reimagination of the historic neighbourhood with Moxy South Beach at the forefront. Situated at a cultural crossroads, nearby landmarks include the Miami Beach Convention Center, Wolfsonian-FIU Museum, Miami Beach Cinematheque, Fillmore Miami Beach at the Jackie Gleason Theater, and The Webster boutique.
“Opening the hotel during this unprecedented time presented Lightstone with a unique challenge,“ says Mitchell Hochberg, Lightstone’s President. “Moxy South Beach isn’t a response to the pandemic, even if it feels like an antidote to it,” says Hochberg. “In a way, the design anticipated the needs of the current environment, so we’re able to accommodate what people are looking for right now: contactless check-in, outdoor spaces, and a do-it-yourself ethos. But we always stayed true to the roots of the Moxy brand, letting guests curate their own experience while they escape reality for a few days in South Beach – and the icing on the cake is that it’s all at an attractive price point. That’s an idea with timeless appeal.”
Design: Celebrating Miami’s Cosmopolitan Culture
Moxy South Beach’s interiors are designed by Rockwell Group (public spaces and bedrooms) and Saladino Design Studios (Serena, Como Como, and Mezcalista), while exteriors are by Kobi Karp Architecture in collaboration with Rockwell Group. Guests can customise their level of interaction as they move from the sanctuary of their bedroom to public spaces designed for socialising on demand. The majority of spaces are open-air and blend seamlessly with indoor areas. Public areas are peppered with private and semi-private enclaves — including poolside cabanas, open-air meeting studios, and sequestered dining tables — that let guests be in the mix and on their own all at once.
Guests enter the hotel through the main walkway on Washington Avenue or the modern porte-cochère at the east entrance. The sun-drenched lobby features several relaxed seating areas with amusements such as a foosball table whose players are vintage pinup dolls brought into the modern era as a women’s soccer team as well as a carnivalesque, Zoltar inspired, pay phone that provides complimentary horoscope readings from resident astrologer @Bassfunkdaddy. The lobby’s three flexible meeting studios and restaurant all converge around a large, open-air courtyard. The space is surrounded by glass walls that can open or close as the weather allows.
The indoor-outdoor spaces continue with a fitness centre inspired by nearby Muscle Beach; an outdoor movie screening room on the rooftop; and the Moxy Beach Club on Miami’s famous South Beach. The 72-foot, cabana-lined pool on the second-floor terrace maximises see-and-be-seen sightlines with tiered lounge seating, benches in the water, and luxury private cabanas. A circular communal shower invites flirtatious interaction, with flamingoes peeking through the surrounding hedge. Swimmers in the pool can peek down directly into the lobby through an eight-foot, see-through cutout at the bottom of the pool, adding up to an exhibitionistic vibe that embodies South Beach. The hotel’s eighth floor rooftop features a shallow lounging pool with chaises submerged in the water and daybeds shaped like lily pads.
The 202 thoughtfully-designed bedrooms include King, Double Queen, or Quad Bunk options, as well as residentially styled suites. All rooms are dressed in vivid
Miami hues and bathed in sunlight thanks to floor-to-ceiling windows. Inspired in part by the Clyde Mallory Line, an overnight ferry service between Miami and Havana that operated in the 1940s and ‘50s, the rooms resemble ocean liner staterooms with ingenious, space-maximising storage solutions. Oceanview rooms on higher floors offer unobstructed vistas of the Atlantic, while other rooms feature expansive views of South Beach’s pastel-hued architecture. Bedrooms feature custom art by Miami artist Aquarela Sabol depicting iconic artists — Frida Kahlo, Jean-Michel Basquiat, Pablo Picasso, and Salvador Dalí — visiting South Beach.
“Our design concept for Moxy South Beach celebrates Miami’s uniquely multicultural style, from eclectic Art Deco motifs and Miami Modernism, to Cuban and other Latin American influences,” says Greg Keffer, Partner and Studio Leader at Rockwell Group. “To capture the bright, carefree sophistication of South Beach, we blurred the boundaries between indoor and outdoor amenities, and created light-filled guest rooms that have a feeling of openness.”
Food & Beverage: Design Inspired by Mexico City, Oaxaca & Havana
For the dining and drinking venues, Lightstone tapped the Miami restaurateurs behind the uber-popular Coyo Taco and 1-800-Lucky to create six new exclusive concepts, drawing on Mexican, Caribbean, and local flavors.
Starting at the signature Bar Moxy, guests can simultaneously check-in contact-free and order a handcrafted cocktail. Retro-style swivel barstools surround the oval-shaped bar, while an infinity mirror installation above contains the phone number of El Floridita, the legendary Havana watering hole, paying tribute to Miami’s Cuban heritage.
Facing Bar Moxy is Los Buenos, the all-day bodega and taco stand, which will dish up tacos on hand-pressed tortillas and burrito bowls, as well as breakfast items and a variety of specialty coffee drinks by La Colombe, including super-strong and sweet Cuban-style cafecitos. Los Buenos will also sell a curated selection of clothing, accessories, magazines, and classic Miami gifts sourced from local purveyors.
On the second floor, an open-air rooftop restaurant and bar, Serena, channels the enchanting rooftop and patio restaurants of Oaxaca and Mexico City. Located on a vibrant, lushly planted terrace, Serena has a laid-back yet sophisticated vibe that’s like none other in Miami. Lounge and table seating — plus an enticing menu of shareable dishes and hand-crafted cocktails — create an inviting atmosphere for sunset cocktails and nibbles, leisurely lunches and dinners, or buzzy brunches accompanied by live music.
The hotel’s eighth-floor rooftop bar, aptly named The Upside, has a shallow lounging pool, alfresco movie screening area, whimsical seating options, and 360-degree panoramic views of the ocean and Miami Beach. Available exclusively to hotel guests and for private events, The Upside will become a coveted space for parties, film screenings, and pop-ups. A sinuous canopy on the rooftop provides shade during the day, while showcasing a brilliant, geometric mural by New York artist Edward Granger when illuminated at night. The piece is a nod to the thriving street art scene in nearby Wynwood and acts as a colourful beacon for the hotel.
Opening April 2021 is Como Como, a marisqueria (seafood restaurant) and raw bar centred around the ‘fuego’, a wood- and charcoal-fired grill utilising ancient Mexican techniques. The open-cooking concept allows diners to watch the culinary process firsthand, while a “tequila tree” sculpture theatrically dispenses the agave spirit from hand-blown glass spheres. The restaurant also serves diners in its outdoor courtyard, a lush space layered with coloured tilework, hanging plants, and a sign reading “Besos De Mezcal,” hinting at the night to come.
Also opening in April is a sexy and mysterious mezcal lounge, Mezcalista, accessed either from the back of the marisquería or through a discreet entrance on Washington Avenue. Guests will sip and savour an assortment of over 100 types of rare mezcals and tequilas in this seductively lit, catacomb-like lounge.
“We’re creating concepts that give people a lot of choice,” says Sven Vogtland, co-founder of Coyo Taco Group. “You can head up to Serena for a sunset drink and a bite, sit down for an elegant meal at Como Como, or enjoy the intimate energy of Mezcalista while the DJ spins. Or you can have all three in one night. We’re providing a variety of vibes and environments, which in turn will attract a real intermingling of different types of guests.”