New Road Hotel now open in Whitechapel
Set in the heart of Whitechapel, the old textile factory (formerly known as Service House) has undergone an extensive transformation to become the latest in London hotel offerings, opening its doors in May 2018 as New Road Hotel.
Since its closure in 2000, the building had remained empty, until 2011 when the Malik family (primarily three brothers, Monsur, Masrur, and Moksud) decided to convert it into a hotel.
Following a multi-million-pound investment, New Road Hotel has now opened its doors to the public along with the hotel’s signature restaurant. The restaurant has been designed in partnership by famed chef Marco Pierre White, where he’ll be launching his first ever Chophouse in London.
The hotel’s interior design and open-plan architecture reflects both its heritage and location within London’s famous East End, where the garment trade boomed in the 1960s. With exposed brickwork, open lobby spaces flooded with light, and incredible views of London’s skyline, the focus behind New Road Hotel is on sleek and efficient design, five-star service, and high functionality over frills and opulence.
A number of artefacts, uncovered from the original site during the renovation, have been incorporated into the architecture and interiors of the hotel – including original doors, and an eye-catching ‘Service’ sign, hanging above the bar as a nod to the original name of the factory.
The building was designed by architect Hume Victor Kerr – whose modern style is much in evidence in this area, the building has always been used as a garments factory up until the turn of the millennium.