NEW TIMES SQUARE EDITION SET TO OPEN NEXT MONTH
The Times Square EDITION may just be the long overdue and best thing to hit Times Square in over a century. There simply has never been anything like it before in New York City’s famed cultural and entertainment mecca. Ian Schrager, in partnership with Marriott International, introduces a new order with the first chic and sophisticated luxury hotel and the first Michelin-starred chef ever to grace the neighbourhood, along with the creation of a new form of cabaret theatre and a complete reinvention of billboard art. But what could be the most important part is a revitalisation of Times Square that will attract not just visitors and tourists, but New Yorkers as well, punctuating the area as the city’s epicentre and crossroads of the world… again.
From the moment you enter the hotel’s doors on 20 Times Square at West 47th Street, you are transported to another world – a decompression zone. A long ivory hall with venetian plastered walls and ceiling and a floating custom green mirrored stainless sphere inspired by Anish Kapoor and the colours of Jeff Koons await you. Once you arrive at the Lobby and Lobby Bar, a series of black and white spaces, you are convinced that you are no longer in colourful Times Square anymore. The refined and pristine spaces of The Times Square EDITION are juxtaposed against the energy, vibrancy and chaos of Times Square. Each of these two extremes serves the other yet each stands on its own. But together, something new, original, and even stronger is created. Indeed, with this alchemic symbiosis, a new reality and a virtual fourth dimension is created. As you move in and out continuously, the space becomes boundaryless. This clash of worlds, this surreal sense of space and time is best experienced on the outdoor terraces, appropriately named the Bladerunner Terraces, that frame the various public space floors. On the terrace off the Lobby Bar, you can choose to be in your own private oasis escaping in a cocoon-like area or face the brilliance of flashing light and colour of Times Square for the best light show in the world.
Off the Terrace Restaurant, a similar feeling awaits on expansive terraces that were inspired by the L’Orangerie at Jardin des Tuileries in Paris. The outdoor space in totality with thousands of plants, trees and ivy is perhaps the biggest indoor landscaping effort in the country was designed by Madison Cox and is literally, multi-level gardens in the sky. The public space interiors with their rich woods, lush velvets, waxed leathers, polished marbles and smooth metals are combined to create a chic, simple, hip, serene and luxurious setting, an antidote to the hectic life just outside the hotel’s doors.
“The Times Square EDITION is an entirely new lens on Times Square. From an aerie above the hubbub below, you can engage, observe or withdraw. The hotel is an oasis of sophistication brought to you through the insight of the incomparable Ian Schrager, my friend and partner. There is simply nothing like it.” Said Arne Sorenson, President and CEO, Marriott International.
The hotel will open in preview on 19th February and launch officially 12th March 2019.