Nobu Announces Exclusive Thailand-Wide Agreement with AWC

Posted in Future, News on 5 September, 2022

Nobu Announces an Exclusive Thailand-Wide Development Agreement, the Nobu Hotel Bangkok, and the Nobu Empire Restaurant with Asset World Corporation.

Nobu Hospitality, the globally iconic and fastest growing luxury lifestyle brand, and Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group are delighted to announce the exclusive Thailand-wide development agreement, and the commencement of two exciting projects in Bangkok.

As part of the development agreement the two partners have committed to an exclusive collaboration to develop multiple Nobu Hotels and restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations.

The Nobu restaurant will occupy the top floor and rooftop of the Empire Tower, the iconic mixed-use development right at the centre of exciting Bangkok. The Nobu restaurant shall offer the most impressive panorama of the Bangkok skyline and views of the Chao Phraya River, with a design that will create an exquisite dining experience.

The location of the signed Nobu Hotel in Bangkok will soon be announced with a completely unique and distinct program and experience being collaboratively planned by AWC and Nobu Hospitality.

Bangkok, a city built on water and boasting over 11 million residents, is fast-becoming one of the most searched travel destinations in the Asia Pacific region. The Thai capital offers an unmatched, rich cultural experience for international travellers including world-class shopping, countless art galleries and museums, and one of the most impressive dining scenes in the world, which will soon include Nobu.

Trevor Horwell, CEO of Nobu Hospitality, states, “It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.” 

Wallapa Traisorat, Chief Executive Officer and President of AWC, said that “It is our great pleasure and honor to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand’s most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok. With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world’s best awards, including the # 1 Best Resort Hotel in Continental U.S. 2021, we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.”

About Nobu Hospitality
Named one of luxury’s 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global lifestyle brands. The natural growth of Nobu Hospitality, built on service, image, and reputation, offers the complete spectrum of hotel, restaurant, and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world’s capitals as the ultimate destination lifestyle experience. The first Nobu Hotel opened in 2013 in Las Vegas and since then an additional 30 hotels have been added both open and in development. Today Nobu hotels are open in the following locations: Manila, Miami Beach, Malibu, Shoreditch (London), Ibiza, Palo Alto, Marbella, Los Cabos, Barcelona, Warsaw, Chicago, Portman Square (London) and Santorini. Nobu Hotels are in development for Marrakech, Rome, Madrid, Atlanta, Toronto, Atlantic City, New Orleans, San Sebastián, São Paulo, Tel Aviv, Hamburg, Punta Cana, Orlando, Danang, Tulum, and Al Khobar. 

About Asset World Corp Public Company Limited
Asset World Corp Public Company Limited (“AWC”) is Thailand’s leading integrated lifestyle real estate group and
a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. Driven by the philosophy of “Building a Better Future,” AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC Trade Center – Pantip Wholesale Destination, and Tawanna Bangkapi, and 2) Commercial buildings including the famous Empire Tower and Athenee Tower located in Bangkok’s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects.

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