North West Restaurateur Opens Flagship Site

Posted in News, Projects on 2 October, 2018

Greek-food fans can now enjoy the tastes of the Mediterranean in Lytham as the doors to the brand-new Olive Tree Brasserie officially open to the public.

The former Nat West Bank building, on Dicconson Terrace, has been transformed by Director and Founder, Dean Wilson, into the new Flagship restaurant for the brand with a £500,000 make-over. The high-quality fit-out includes handcrafted tiles and a striking copper bar, complemented with dark blue leather seating, florals, olive trees and industrious copper piping, which acts as the ambient lighting around the 130 seater venue.

Dean, 32, said: “I’m incredibly proud to be opening in Lytham during what is our 11th year in business and I’m delighted to announce that it is our flagship site. The new restaurant really is a testament to the brand and reflects exactly what we want Olive Tree Brasserie to be – an inviting place to eat good food, in an atmospheric setting.”

Starting the brand aged just 22, Dean Wilson fought off tough economic pressures of the late noughties and has steadily opened four successful restaurants over the past decade – two in 2018 alone.

His mission to wipe away the cliché of the Greek traditional taverns has delighted taste-buds and stirred up a new demand for up-market Mediterranean cuisine in the North West since he rolled out the restaurant brand to Chester, Preston and Stockton Heath.

He added: Getting Greek right in the UK has been a tricky business as we have been constantly fighting off the cliches that came before Olive Tree Brasserie. But carefully we’ve got there and this new Lytham venue is certainly a great example of that!”

Dean broke onto the restaurant scene just when humous, halloumi, feta and olives were all becoming mainstay in shopping baskets around the UK. Inspired by his trips to Greece and watching an evolving foodie trend, he opened his first site in 2008.

“Lytham has always been on my list of top priorities,” said former Lytham High School pupil Dean. “It’s changed so much since I was here growing up here and it’s somewhere people from the likes of Manchester are really surprised at when they come. Often they don’t realise how great it is for food and I’m always very proud to show them the great restaurants we are now surrounded by. There are lots of indie’s and some chains and everyone has their place in making Lytham a great place to visit and of course, do business.”

The Lytham site is a relocation for Dean’s St Anne’s venue, the lease for which is now available for other restaurateurs to take up. All staff have moved to the new venue and the new site adds to his other restaurants which include a large site in Chester, a high street venue in Preston with an adjoining cocktail bar and one also in Stockton Heath, which opened in April 2018.

He added: “I opted out of major cities, as it always felt that there was too much noise and distraction. I wanted to build a restaurant that people could fall in love with, spread word of mouth and create loyal and returning customers. I looked at locations that I loved to spend time in and it’s worked brilliantly and has certainly matched the way the hospitality industry is heading; villages and small towns becoming hubs for weekend leisure activities and mid-week meeting spots.”

Olive Tree Brasserie Lytham has followed similar suit to the other venues in Dean’s portfolio with a vegan menu, pop-up supper clubs and they will offer gluten and allergy free options too, to cater for all types of diners.

Dean added: “We love Lytham – it’s my hometown so it’s very special to me. Our vision is to feed people with a different taste and experience of Greek cuisine and give them the quality and experience you’d expect in any other one of our restaurants. We can’t wait to welcome everyone through the new doors.”

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