Palladium Hotel Group strengthens its executive committee with new hire during a key growth period

Posted in News, People on 7 March, 2025

Ana Morillo joins the company as Corporate Managing Director of one of the group’s new business units.

Spanish hotel management company Palladium Hotel Group is reinforcing its executive structure with the appointment of Ana Morillo as Corporate Managing Director of the High Energy and All-Inclusive Brands Business Unit. In this new role, Morillo will lead the operations, sales, and marketing strategy for brands such as Ushuaïa Ibiza Beach Hotel, Grand Palladium Hotels & Resorts, TRS Hotels, and The Unexpected Hotels, among others.

This appointment comes at a crucial moment of growth for the international hotel management company, which achieved a record-breaking recovery after the pandemic period, growing its managed revenue by 60% between 2019 and 2024. The group finished last year exceeding €1.2 billion in revenue, marking a 12% increase compared to 2023. Palladium Hotel Group is also executing an ambitious development plan, which includes six upcoming openings and a committed investment of over €650 million in managed assets over the next two years.

According to Jesús Sobrino, CEO of Palladium Hotel Group, “We are in a significant phase of evolution and growth for the company. In this context, having a professional with Ana Morillo’s experience and strategic vision will be essential in consolidating the excellent work accomplished in recent years. Her contribution will add significant value in driving the efficient development of our brands and reinforcing our leadership in the industry.”

Ana Morillo has a strong professional track record in senior management roles within the hospitality sector. She began her career in consulting, gaining six years of experience before joining a multinational hotel company, where she held various leadership positions, ultimately becoming Global Senior Vice President of Commercial Strategy. She later returned to consulting as a Senior Director, leading strategic projects for the hotel industry.

Morillo stated, “I take on this new challenge with great enthusiasm and a firm commitment to innovation and excellence. Palladium Hotel Group is at an extraordinary stage of potential, with a clear vision of leadership and expansion in the hospitality industry. My goal is to leverage my strategic experience to accelerate the group’s growth, optimize profitability, and strengthen its position as a global benchmark.”

With this new addition, Palladium Hotel Group has announced changes to its structure, dividing the management of its nine hotel brands—present in eight countries—into two business units. The first, the Lifestyle Brands Business Unit, includes Only YOU Hotels, BLESS Collection Hotels, and the pop-up brand 45 Times Hotels, led by Juan Serra as general manager of the unit. The second, the High Energy and All-Inclusive Business Unit, now headed by Ana Morillo, includes The Unexpected Hotels, Ushuaïa Ibiza Beach Hotel, the franchised Hard Rock Hotels, Grand Palladium Hotels & Resorts, TRS Hotels, and Palladium Hotels.

With this new structure, the Balearic-origin group aims to further drive sustainable growth and profitability for each of its hotel brands, fostering synergies among brands with similar distribution, product, and guest experience strategies. This structure will ensure better strategic decision-making, improved coordination and collaboration among teams, and enhanced personalisation capabilities, generating added value for the company’s stakeholders.

About Palladium Hotel Group
Palladium Hotel Group is a Spanish hotel chain with over 50 years of experience, owned by Grupo Empresas Matutes (GEM). The group operates more than 40 hotels and over 13,000 rooms, distributed amongst eight countries: Spain, Mexico, Dominican Republic, Jamaica, Italy, Brazil, the USA and the UAE, and manages ten brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Fiesta Hotels & Resorts, Ushuaïa Ibiza Beach Hotel, The Unexpected Hotels, Only YOU Hotels, BLESS Collection Hotels, the Hard Rock Hotels Brand under license with three hotels in Ibiza Tenerife and Marbella and the ephemeral brand 45 Times Hotels. Palladium Hotel Group is characterized by its philosophy of attention to its team and for offering its clients high quality products and services.

www.palladiumhotelgroup.com