Pentahotels launches global brand
Pentahotels, the neighbourhood lifestyle hotel group, has revealed its new brand message – “We don’t do normal” – introducing a fresh and disruptive vision within the traditional hospitality industry, as the brand gears up for ambitious expansion plans in new premium destinations worldwide. Expansion will begin with its second Pentahotel in Hong Kong opening today and the brand’s first hotel in Russia, in Moscow, opening next year.
Pentahotels’ global brand refresh underlines the brand’s competitive advantages designed to meet the changing demands from a new generation of urban nomads. This refresh reinforces the existing brand philosophy that “Penta is not a hotel. Penta is a state of mind.” From the roll-out of new “penta PlayerPads” which feature private gamer gadgets in selected suites, to its pioneering “check in at the bar” concept, Pentahotels reinforces the “We Don’t Do Normal” persona by staying innovative, approachable and constantly pushing the boundaries.
As part of this brand refresh, the group will roll out a holistic brand communications campaign, focusing on digital channels including an updated web presence, a vibrant brand video, social media activations, guerrilla marketing campaigns, fresh collateral for guests, clients and investors, and a new CRM system to strengthen Pentahotels’ customer engagement capabilities.