Pestana Hotel Group and Cristiano Ronaldo launch Pestana CR7

Posted in News on 1 July, 2016

Pestana Hotel Group has announced the opening of the first Pestana CR7 hotel on 1 July in Funchal, Madeira Island. The highly anticipated opening marks the ‘kick off’ of the partnership between Dionísio Pestana and Cristiano Ronaldo – who both hail from Madeira.

Inspired by Ronaldo’s CR7 brand, the boutique hotel combines Art Deco with contemporary style and is designed with the modern day millennial traveller in mind, allowing them to stay connected to the world throughout their stay.

Dionísio Pestana, President of Pestana Hotel Group comments: “This is an achievement that makes us all very proud. It’s a dream come true in the city that is the birthplace of the Pestana Group – and my own – and reflects our innovation capability.”

Pestana CR7 Funchal will feature just 49 keys with 25 CR type rooms, 23 CR superior rooms and one CR7 Suite.

“This is a winning team, a winning project! The huge hotel management experience of the Pestana Group guarantees the quality of this product that we are developing together”, adds Cristiano Ronaldo. “It has been a huge challenge for me to enter a new area in which I always had an interest and curiosity. I cannot wait to go to sleep in my Suite at Pestana CR7 Funchal in my hometown!”

The next Pestana CR7 is scheduled to open in Lisbon later this year, with two more to follow in Madrid and New York in 2017.

These new openings will bring the Pestana Hotel Group portfolio to more than 90 hotels in 15 countries, solidifying its international expansion strategy.


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