Roberto Cavalli branches into hotel interior design with DAMAC developers
Italian fashion house Roberto Cavalli has signed a partnership agreement with DAMAC Properties DAMAC.DU under which it will provide the interior design for at least five luxury hotels, starting with a first one to be built in Dubai by 2023.
The agreement, which follows a separate collaboration with DAMAC on Cavalli-branded villas, is part of the company’s bid to expand the luxury and fashion brand into lifestyle categories and find new sources of revenue for the Florentine label famous for its animal prints.
Aykon Hotels by Damac Properties in Dubai will feature luxury interiors by the Italian fashion house.
The news comes after DICO International, the investment arm of Damac Properties chairman and founder Hussain Sajwani, signed a hospitality partnership with the Roberto Cavalli Group.
“We are thrilled to be bringing another first for today’s discerning global travellers and guests. Through the joyful spirit of the authentic Roberto Cavalli brand, we plan to meet market demands for familiar touch points, while offering guests distinctive experiences,” said Sajwani.
The announcement coincides with Cityscape Global 2018, which is considered one of the world’s largest exhibitions and conferences for property development, and takes place from October 2-4.
Construction for the first Aykon Hotel will begin at the start of 2019 and is scheduled for completion by 2023. Situated within Al Sufooh in Dubai Marina, the 220-room tower and five star hotel will offer skyline Dubai views. It will also boast an infinity pool overlooking the Palm Jumeirah.
“We look forward to working on the first Roberto Cavalli-branded hotel, alongside the real estate pioneer behind DAMAC Properties,” said Gian Giacomo Ferraris, CEO of Roberto Cavalli Group.