ROLL UP! Broadwick Soho announces hotel opening with circus-inspired posters worldwide

Posted in News on 10 August, 2023

To announce the highly anticipated new opening in London’s Soho this November, Broadwick Soho has released a circus-inspired poster, rolled out internationally across over 10 cities around the world.

Inspiration behind the poster’s design is rooted in the captivating charm and DNA of Broadwick Soho. The property’s owner, Noel Hayden spent his childhood years living at his family’s hotel in Bournemouth, owned and managed by his mother Jackie and father Noel Snr, a magician and true showman. The hotel saw many years of magic shows and incredible acts, performed by Noel’s father. 35 years later, Broadwick Soho will open as a love letter to Noel’s family and plans to reignite the magic and nostalgia from his childhood.

Posters can be spotted in some of the world’s hottest spots such as Melrose Ave in LA, Centre & Grand in NYC, next to the Colosseum in Rome, not to mention the takeover of their neighbourhood newsagents, The Week on Broadwick Street, where they have also dressed the awnings in Broadwick Soho-style and colours.

We’d love to know if this might be something you’d like to feature, or perhaps post on your social channels? We have lots of great content from various cities, a snapshot below.

Look out for the posters wherever you are in the world, and we look forward to welcoming you to Broadwick Soho in November!

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