Ruby Enters Denmark with First Hotel Project in Copenhagen

Posted in News on 17 March, 2025

The Ruby Group is expanding its presence in Northern Europe with a new project in Denmark.

The upcoming Ruby Hotel in Copenhagen will be developed in partnership with long-term development partner ECE. Located in the prestigious Frederiksberg district, the hotel will feature 219 rooms, offering a modern and stylish accommodation experience in one of the city’s most sought-after areas.

Ruby Hotels, founded by CEO Michael Struck, continues its European growth with a new project in Copenhagen, seamlessly blending Lean Luxury design with a carefully restored architectural setting. The conversion of an existing office building at Gammel Kongevej 74A will introduce a 219-room Ruby Hotel spanning six floors, featuring vibrant public spaces, a winter garden on the ground floor, and a rooftop terrace with panoramic city views.

The property is situated in Frederiksberg, one of Copenhagen’s most prestigious districts, known for its rich gastronomy scene, cultural attractions, and independent boutiques. Within walking distance of Copenhagen’s Central Station, the lively Meatpacking District, and the iconic Tivoli Gardens, the hotel will offer excellent connectivity for both leisure and business travellers. Copenhagen Airport (CPH) is easily accessible with a direct connection, taking less than 25 minutes by car or public transport.

The upcoming Ruby Hotel in Copenhagen will be developed in partnership with long-term development partner ECE. Photo credits for renderings: © ECE

Elena Günther-Jakobs, Associate Director for Central & Northern Europe at the Ruby Group, comments: “Copenhagen has always been a top priority for us, and we’re thrilled to finally make our market entry in Denmark. The city’s dynamic atmosphere, with its rich art scene, lively culture, and renowned gastronomy, makes it a perfect fit for our target group. We are excited to continue our successful partnership with ECE and to bring our unique hospitality offering to this thriving and growing market.”

Henrie W. Kötter, CEO of ECE Work & Live, says: “Our first hotel project in Denmark is a perfect example for our strategy of acquiring existing assets or plots of land in selected attractive metropolitan areas in Europe and developing them with investment and know-how into sustainable, user-oriented properties that are attractive to end investors. We are very pleased to realise this exciting project together with the Ruby Group as our partner.”

Developed in close collaboration with ECE, Ruby’s long-term partner, this project presents a rare opportunity to breathe new life into an existing space in a prime location. With its strong potential and excellent connectivity, the hotel perfectly aligns with Ruby’s vision of transforming underutilised properties into vibrant hospitality experiences. Ruby’s in-house design team, led by Matthew Balon, will ensure that the interiors reflect the brand’s signature blend of style, functionality, and comfort.

The Ruby Hotel in Copenhagen is set to open in Q1 2027.

About Ruby Hotels
The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers. Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 10 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community. Financially strong shareholders support Ruby’s expansion: ECE Group; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.

ruby-hotels.com