Starwood Hotels & Resorts Signs Deal to Bring the Iconic St. Regis Brand to Shanghai

Posted in News on 9 November, 2015

Starwood Hotels & Resorts has announced the signing of an agreement with Shanghai Huayu Real Estate Co., Ltd., a subsidiary of B.M. Holding (Group) Co., Ltd., to bring its ultra-luxury St. Regis brand to Shanghai. Scheduled for completion in early 2017, The St. Regis Shanghai Jingan will open its doors in one of the most exclusive, sought-after locations in the heart of the city’s central business district. The new hotel will join the brand’s fast growing presence in Greater China, where St. Regis currently operates six properties and has an additional ten in the pipeline—including The St. Regis Macao, which is set to open this December.

“St. Regis remains laser-focused on growth in destinations where affluent travellers from around the globe are seeking unparalleled guest experiences, and we are thrilled to expand our Chinese portfolio with a flagship hotel in Shanghai – one of the most vibrant cities in the world,” said Jim Petrus, Global Brand Leader, St. Regis Hotels & Resorts. “The St. Regis Shanghai Jingan will set a new standard for luxury hospitality in Shanghai, with our tech-forward and multi-lingual St. Regis butlers providing discerning guests with memorable and personalized service experiences.”

“This signing is testament to Starwood’s vigorous strategic planning and our commitment to fulfil the demand for luxury accommodation in this dynamic city,” Said Nong Xia, Senior Vice President, Head of Acquisitions & Development, Starwood Hotels & Resorts Greater China. “When The St. Regis Shanghai Jingan and W Shanghai – The Bund open in 2017, they’ll join The Luxury Collection® properties Twelve at Hengshan and The Hongta Hotel, making Shanghai home to three of Starwood’s most prestigious brands.”

The St. Regis Shanghai Jingan will be situated on West Beijing Road—one of Shanghai’s most desirable addresses—in close proximity to the West Nanjing Road business area in Jingan, a well- established central business district featuring premium corporate offices and luxury retail stores. Part of a new mixed-use development, the hotel will offer approximately 480 guestrooms, including 41 suites and 47 residences. All guestrooms will be located from the 29th to 59th floors, boasting stunning views of the Shanghai skyline. There will also be several three-bedroom luxury St. Regis apartments on the top floors of the building, redefining high-end city living in downtown Shanghai.

The new hotel will offer sophisticated culinary experiences with three restaurants and an alfresco bar, extravagant wellness facilities including a spa, indoor swimming pool and a sprawling fitness centre, as well as approximately 2,000 square meters of event space. Guests at The St. Regis Shanghai Jingan will also have the chance to be invited to pursue their passions with the signature St. Regis Aficionado program, presenting exclusive, once-in-a-lifetime experiences that offer unprecedented access to some of the region’s most alluring attractions.

“We are very pleased and proud to sign our second deal with Starwood Hotels & Resorts, the largest luxury and upper upscale international hotel group in China. The company’s strong expertise in ultra- luxury hospitality will cater to the needs of a new generation of affluent travellers as well as distinguished residents in the area,” said Mr. Sun Yongjian, President of B.M. Holding (Group) Co.,

Ltd., which also owns Sheraton Shanghai Waigaoqiao Hotel. “Travellers can now look forward to an unrivalled dimension of luxury, sophistication and service from the iconic St. Regis brand, together with all the benefits of Starwood’s strong loyalty program.”

An international metropolis and a world-renowned financial centre, Shanghai is the regional headquarters of more than 520 multinational companies and features one of the world’s largest stock exchanges. The city hosts numerous high-profile events every year, including the Formula One Chinese Grand Prix.

St. Regis has fast become a favourite for visiting heads of state, business leaders and celebrities, with flagship hotels in Beijing, Chengdu, Lhasa, Sanya Yalong Bay, Shenzhen, and Tianjin. Ten additional St. Regis hotels are set to debut across the region in exciting new locations including Macao, Changsha, Lijiang, Nanjing, Zhuhai, Haikou, Haitang Bay and Qingshui Bay in Sanya, Qingdao and Guiyang. Starwood currently operates twelve hotels in Shanghai under five of its ten distinctive lifestyle brands and has six hotels in the pipeline in the city.

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