THE HOXTON’S EXPANSION CONTINUES WITH FIVE MORE OPENINGS PENNED FOR EUROPE
The Hoxton has announced five additional properties will be added to its growing portfolio, with hotels set to open in Barcelona, Berlin, Brussels, Shepherd’s Bush (London), and Vienna over the course of 2022 and 2023. After a challenging year, optimism is on the horizon as these exciting openings see the brand spread its much-loved hotels further across Europe, and follow the recent opening of The Hoxton’s 10th hotel in Rome, which opened last month. As part of the expansion, Working From_, The Hoxton’s coworking brand, will also open its first mainland Europe location, bringing a great new co-working offering to Brussels.
The Hoxton has continued to go from strength to strength in recent years, scaling its portfolio of open-house design-led hotels in key cities across Europe and North America. Locations currently include London (Shoreditch, Holborn and Southwark), Paris, Amsterdam, Rome, New York, Portland, Chicago and Downtown LA. The Hoxton is loved for its authentic design, destination dining, memorable service, and tendency to do things differently. Always more than just a bed for the night, The Hoxton launched Flexy Time in 2019, an industry-first allowing guests to check in and out when they choose for free when they book direct. The Hoxton’s Good Neighbours fundraising initiative does good for the communities around its hotels, whilst Camp Hox, the brand’s incredibly popular pivot into pop-up summer camping and campervan experiences, takes the brand out of its four walls to offer its guests countryside adventures with Hoxton comforts.
Speaking about the upcoming openings, CEO and Founder, Sharan Pasricha comments: “It’s been an incredibly difficult time for everyone, especially those in hospitality, and for all of those who, like us, love to travel and discover new places. Community has never felt more important, and we look forward to sharing Hoxton with more people in some of our favourite cities in Europe. Our exciting plans for the next few years reflect our optimism for the bounceback of travel and commitment to the industry we love. We can’t wait to expand our portfolio and open our doors in these great cities, ready for when city breaks and international travel is back and thriving.
The Hoxton, Barcelona — opening spring 2022
The Hoxton, Barcelona will have 240 light and airy bedrooms; a sprawling ground floor restaurant, bar and terrace, a shaded rooftop taqueria and pool; an events space in the basement that will host local cultural programming; and The Apartment, the brand’s unique and multi-functional meeting and events space. Among the bedrooms, all designed by Ennismore Design Studio, will be a new ‘Homey’ category, in which larger rooms will have their own lounge space and kitchenette, which is a new concept for The Hoxton, offering something different for its guests and focusing on the longer stay market. The Hoxton, Barcelona will be located in the Poblenou neighbourhood, a traditionally Catalan area, which has evolved in recent years into one of the city’s most exciting districts, thanks to a thriving tech and design scene. The barrio is now dotted with craft breweries, concept stores, design schools, and eclectic markets. As for the city’s main sights, guests will be just 20 minutes from the famous Sagrada Familia and 20 minutes from the beach.
The Hoxton, Berlin — opening summer 2022
The Hoxton, Berlin will be located in Charlottenburg in West Berlin, a neighbourhood loved for its great food and eclectic cuisines, and just a few minutes from the popular Kurfürstendamm (Ku’damm) shopping area. The Hoxton is settling into a former hotel, which Ennismore Design Studio will be completely transforming, taking inspiration from the neighbourhood
and local scene, to create an exciting and authentic addition to this elegant part of the city. The Hoxton, Berlin will have 239 rooms in varying sizes; an open lobby, bar and restaurant; and The Apartment meeting and events space.
The Hoxton, Brussels — opening summer 2022
Occupying a brutalist-style tower building and the former European headquarters of IBM, The Hoxton, Brussels will have 198 70s inspired rooms; a lofty double height lobby, bar and restaurant; a rooftop bar/terrace; and The Apartment meeting and events space — all designed by Ennismore Design Studio. The Hoxton, Brussels is located north of the city centre, close to the Botanical Garden and the Northern Business District, and within walking distance of Grand Place. The building will also be home to Working From_, The Hoxton’s coworking brand which currently has locations in Southwark (London) and Chicago. In Brussels, Working From_ will occupy five floors of the building, with open desks, studios, breakout spaces, and communal pantries on each floor.
The Hoxton, Shepherd’s Bush — opening winter 2022
The Hoxton, Shepherd’s Bush will come as the fourth Hoxton in its hometown of London, and marks the first time heading west for the East London-born brand. The hotel will be located on Shepherd’s Bush Green, in the heart of the eclectic neighbourhood, well placed near White City and Portobello Road, and with great transport links for exploring London. Designed by Ennismore Design Studio, The Hoxton, Shepherd’s Bush will have 237 rooms of various sizes including an all new and most affordable ‘Hideout’ category; a central bar and open lobby with laidback and eclectic vintage seating; a retro pastel restaurant, terrace and courtyard; a retail space; and The Apartment meeting and events space. Local art and design collaborations throughout the hotel celebrate the area’s creative neighbours as well as giving them a place to meet and hang out.
The Hoxton, Vienna — opening spring 2023
The Hoxton, Vienna will be located in Stadtpark in a striking 1950s modernist building which has an interesting history as the former headquarters of Austria’s Chamber of Commerce. This history will be reflected in the design, with Ennismore Design Studio working to restore and reclaim original features of the building, incorporating inspiration from its history and local streets into their design process. The hotel will have 196 bedrooms, a spacious lobby and coffee bar; a restaurant and terrace; rooftop bar and pool; a basement speakeasy; and The Apartment meeting and events space. It will also be home to events auditorium, which is an exciting first for The Hoxton and will be a new home for live entertainment in Vienna.