The PROOF is in the rebrand
PROOF Consultancy has unveiled its rebrand as Studio PROOF, a reflection of the company’s gradual evolution from providing design and branding strategy to delivering larger, creatively conceived upscale hotels and residences.
The change in name is complemented by a contemporary new logo and website featuring an enhanced graphic layout to showcase the studio’s impressive project portfolio, as well as a its growing collection of product designs.
Studio PROOF is led by Creative Director David Morris and Design Director Chris Holmes, each renowned for their thoughtfully developed and beautifully finessed hospitality and residential spaces.
The studio has recently refurbished the public areas in the NH Collection Grand Hotel Krasnapolsky Amsterdam, a radical transformation that combines cosmopolitan style with subtle references to the glamour of the hotel’s heyday in the 1920s.
Currently, the PROOF team is immersed in a full refurbishment of the Landmark London Hotel, supervising a comprehensive renaming and rebranding to the Royal Lancaster Hotel, coupled with all-new interiors to reaffirm this mid-century hotel’s repositioning as a luxurious five-star offering. The project is set to complete with a phased opening from summer 2017 onward.
“It was time to find a more appropriate embodiment of the company we have become,” said David Morris. “In retaining ‘PROOF’, we are preserving the legacy of our past and the extensive experience of Chris Holmes and myself, while the addition of ‘Studio’ is a declaration of our intention to stay young at heart by collaborating with clients on sophisticated projects to achieve original and thoughtful solutions.”