The Revival of an Icon: Hotel Victoria Gran Meliá Reopens Its Doors

Posted in News on 11 April, 2025

Hotel Victoria Gran Meliá unveils a €12 million transformation, offering a refined blend of history and luxury in the heart of Palma.

Hotel Victoria Gran Meliá, an enduring symbol of Palma’s elegance and social vibrancy, has reclaimed its spot at the heart of the city with its grand reopening on 31st March. Following an extensive renovation, the landmark hotel seamlessly blends its storied past with contemporary luxury, reaffirming its status as the city’s cultural and social hub.

Hotel Victoria Gran Meliá, Palma, Mallorca. Above: Victoria Grand Café. Top: Lobby

Opened in the 1920s as Villa Victoria, the hotel was conceived as an exclusive extension of the legendary Gran Hotel in Palma. A pioneer of luxury on the island, it became a favoured retreat for both local and international elites, hosting glamorous soirées and serving as a gathering place for artists and visionaries who defined Palma’s golden era from the 1950s to the 1970s. Backed by a €12 million investment from Victoria Hotels & Resorts, Meliá, Bankinter Investment, and GMA, Hotel Victoria Gran Meliá is poised to usher in a new era of sophistication, once again setting the stage for timeless moments in the heart of Mallorca.

Every corner of the hotel has been meticulously restored by the renowned ASAH architectural firm, led by Álvaro Sans and Adriana Sans, to ensure the highest level of comfort and sophistication. The hotel boasts 171 elegantly redesigned rooms, each offering breathtaking views of Palma’s port and cathedral., the revitalised Hotel Victoria Gran Meliá reaffirms its commitment to elevating Palma’s luxury hospitality scene.

Premium Room Sea and Cathedral View

A key highlight of this renaissance is the launch of Victoria Grand Café, a tribute to the Grand Hotel Villa Victoria. This vibrant new dining space embraces the joy of gastronomy, offering an all-day menu crafted from the finest local ingredients. From leisurely breakfasts to light evening meals, the café’s inviting atmosphere extends to its beautifully reimagined terrace—an iconic social hub where locals and visitors can once again experience the charm of Palma’s café culture.

Beyond offering a place to stay, Hotel Victoria Gran Meliá serves as a gateway to the city’s dynamic cultural scene. With panoramic views and a deep connection to its surroundings, the hotel curates exclusive local experiences, from contemporary art galleries and gourmet food tours to bespoke shopping itineraries. Embracing its role as a cultural hub for both guests and residents alike, the hotel has forged partnerships with local institutions, including the Paco de Lucía Festival, further enriching Palma’s artistic landscape.

Left: Classic Room. Right: RedLevel Sea and Cathedral View

RedLevel Sea and Cathedral View

Paying tribute to the hotel’s rich history, Gran Meliá has brought scenes to life from the 50s and 70s through the use of artificial intelligence. The guest experience will honour Palma’s golden age through capturing its essence from original photographs and archives, whereby AI has revived the glamour, elegance and enjoyment of all the pleasures from that period. This is the first campaign from Gran Meliá to utilise the tool and the brand looks forward to implementing it moving forward.

This new chapter reaffirms Hotel Victoria Gran Meliá as more than just a luxury hotel—it is a living tribute to Palma’s rich heritage, where history and modern sophistication converge to create unforgettable experiences.

About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International has a portfolio of more than 400 hotels (portfolio and pipeline), throughout more than 40 countries, and 10 brands: Gran Meliá Hotels & Resorts, The Meliá Collection, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company worldwide, according to the last S&P Global Corporate Sustainability Assessment, and it is also a “Top Employer 2023” brand in Spain, Mexico, Dominican Republic, Italy and Germany. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.

For more information, visit www.meliahotelsinternational.com

About Gran Meliá Hotels & Resorts
Gran Meliá Hotels & Resorts is the first Spanish luxury hotel brand, which takes residence in some of the world’s most beautiful landmarks, combining timeless luxury, stunning architecture and Spanish culture. Gran Meliá Hotels & Resorts offers exceptional experiences and services, which are a modern expression of Spanish culture. There are currently 14 Gran Meliá properties worldwide, with the brand continuing to expand its global footprint. All properties are located in the most important global travel destinations, such as Gran Meliá Palacio de los Duques (Madrid, Spain), Gran Meliá de Mar (Mallorca, Spain), Gran Meliá Colón (Seville, Spain), Gran Meliá Xi’an (China), Gran Meliá Rome (Italy), Gran Meliá Sancti Petri (Cádiz, Spain) and Gran Meliá Iguazú (Argentina). The brand is set to expand further in Asia, with the launch of Gran Meliá Lombok and Gran Meliá Nha Trang within the next few years.

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